Published by MBA Skool Team, Last Updated: February 11, 2019
Marketing Strategy of Sime Darby analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). There are several marketing strategies like product innovation, pricing approach, promotion planning etc. These business strategies, based on Sime Darby marketing mix, help the brand succeed.
Sime Darby marketing strategy helps the brand/company to position itself competitively in the market and achieve its business goals & objectives.
Let us start the Sime Darby Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies:
Sime Darby Product Strategy:
The product strategy and mix in Sime Darby marketing strategy can be explained as follows:
Sime Darby is one of the leading conglomerates based out of Malaysia. There are a number of business entities involved in the company as a part of its marketing mix product portfolio. Out of those, the industrial division and the motor division stand out to be the most revenue generating sources. In health sector, Sime Darby own three hospitals under the umbrella of Ramsay Health Care Ltd. The company also has 2 hospitals in Jakarta, Indonesia. Other services offered are human resource management, procurements and IT services. It also has finance industry. Insurance is one of the major services under financial division. Sime Darby also has stakes in food retailer named Tesco which has one of the biggest operations in Malaysia.
Sime Darby Price/Pricing Strategy:
Below is the pricing strategy in Sime Darby marketing strategy:
Sime Darby has several businesses and hence a varied pricing strategy.
The revenue of the company in 2017 was MYR 30+ billion. It has an operating income of MYR 700+ million and Net income of approx. MYR 800 million. The internal rate of returns for business inside Malaysia is high for the company as they have well established business entities under them. Most of the revenue comes from the motor and industry sectors. There by it allows Sime Darby to have flexible in terms of investments and returns in other small and new businesses.
Following is the distribution strategy in the Sime Darby marketing mix:
Sime Darby has its business operations spread across Asia & Pacific region. The network of places served by Sime Darby includes places in Asia Pacific. While majorly situated in Malaysia it has stretched in countries like Indonesia. The firms that it invests have operations in nearby countries. While Sime Darby has a strong presence in markets of Asia Pacific, it needs to expand more into the rest of the world. They depend on the financial situations of Malaysia only, thereby it increases their risk.
Further expansion can lead to the lowering of risks based on other country’s economic stability.
Sime Darby Promotion & Advertising Strategy:
The promotional and advertising strategy in the Sime Darby marketing strategy is as follows:
Sime Darby is a large conglomerate and is mostly involved in B2B operations. Being a trading conglomerate, most of the deals occur at Business to business level. Sime Darby promotes its businesses through TVCs, print media, online etc. Being a large conglomerate, its marketing initiatives also include seminars, conferences, being event sponsors etc. Sime Darby also ensures it is visible and connected online by means of social media. This completes the marketing mix of Sime Darby.
About Sime Darby:
Sime Darby is a trading conglomerate in Malaysia. Its business is spread across a range of companies which operate across different sectors. These sectors are Industries, Plantation, logistic, insurance, retail, health and motors. Though individual companies have inception dates that are over 100 years, but the current Sime Darby Corporation also known as Sime Darby Berhad comprises of 3 merging companies.
The merger happened in 2007. Its headquarters are at Kuala Lumpur, Malaysia.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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