Marketing Strategy of Pirelli analyzes the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). These business strategies, based on Pirelli marketing mix, help the brand succeed in the market. Let us start the Pirelli Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies:
The product strategy and mix in Pirelli marketing strategy can be explained as follows:
Pirelli is one of the leading tyre manufacturers in the world. The main focus of the brand is to product tyres compatible for automobiles, bikes, cycles, trucks etc. An overview of the product strategy of Pirelli can be understood from the below mentioned points. The company has been focused towards offering high quality products to the consumer market and offers speciality and super-speciality tyres. Pirelli has patented several technologies it has developed over the years.
Some of the prominent technologies from the company are Noise Cancelling System, SEAL inside, RUN flat, Cyber tyre etc. To ensure that the customers get the best products, the company invests regularly in research & development, and produces goods based on climate, geography, vehicle type etc. Pirelli also has a special focus on making motorsport tyres. This covers the products part in the Pirelli marketing mix.
Pirelli Price/Pricing Strategy:
Below is the pricing strategy in Pirelli marketing strategy:
Pirelli offers its products at a slight premium, and hence it drives its business based on premium pricing strategy. Pirelli tyres are available from a price range of $180 to $800, depending upon the car, tyre type, size etc.
selected. This the average price which consumers pay for purchasing tyres. Since the company also focuses on motorsports, the tyres produced are customized based on the race requirements and a premium is charged for the same. Pirelli has an annual revenue of more than $6 billion with its global operations.
Following is the distribution strategy in the Pirelli marketing mix:
Pirelli brand has a strong geographic presence across the world. Pirelli tyres are available in more than 160 countries spread across Europe, America, Asia, Australia etc. In terms of point of sale presence, more than 14000 retailers and distributors are responsible for ensuring the sale of Pirelli tyres globally. With the growing influence of ecommerce, Pirelli tyres are also available online. The company website itself offers tyres for end consumers, where the customers can select the tyres based on their car type, car brand, usage type, geography etc.
This shows that the Pirelli distribution strategy is strong and its products are available worldwide.
Pirelli Promotion & Advertising Strategy:
The promotional and advertising strategy in the Pirelli marketing strategy is as follows:
Pirelli invests heavily in marketing and promotion its products. As a part of its marketing strategy, Pirelli engages in 360 degree communication which includes TV ads, online ads, billboards, sponsorships etc. The brand has always sponsored many football clubs, motorsport (Grand Prix, World Rally Championship), baseball, winter sports, America's cup etc. Pirelli is also known for enhancing its brand awareness through the Pirelli calendar featuring leading models, film personalities etc. Hence, this concludes the Pirelli marketing mix.
Pirelli is one the world's leading tyre manufacturers based out of Italy. The company was founded in 1872 and has since gone on to become one of the leading names in the tyre industry.
Pirelli has a strong global presence with more than 30,000 people employed worldwide. The annual revenue of the company is more than $6 billion, making it one of the most prominent brands in the tyre industry.
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