Bell Canada Marketing Strategy & Marketing Mix (4Ps)
Published by MBA Skool Team, Last Updated: December 29, 2016
Marketing Strategy of Bell Canada analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). There are several marketing strategies like product innovation, pricing approach, promotion planning etc. These business strategies, based on Bell Canada marketing mix, help the brand succeed.
Bell Canada marketing strategy helps the brand/company to position itself competitively in the market and achieve its business goals & objectives.
Let us start the Bell Canada Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies:
Bell Canada Product Strategy:
The product strategy and mix in Bell Canada marketing strategy can be explained as follows:
Bell Canada has an extremely wide product range from sale of mobile phones, accessories, mobile data, internet services, satellite TV, mobile TV, home phone, travel, fibre TV etc, in its marketing mix product strategy, with tremendous depth. It provides over 40 live channels and channels on demand for its Mobile TV or Tablet TV services. Bell Canada has introduced Voice & Video over LTE which allows high speed internet access over LTE data speed while the user multi-tasks on the call. Also the facility of making and receiving the video call is available. It carries out sale of various mobile brands like Apple, Moto, Samsung, Xperia etc. It also allows the facility of syncing the phone with wearables’ enhancing the user experience. It also offers services in Home phone which forms the large network in Canada.
Bell Canada Price/Pricing Strategy:
Below is the pricing strategy in Bell Canada marketing strategy:
Bell Canada offers several periodic discounts to its consumers such as $42 off on regular price every month for 2 years etc.
It employs competitive pricing across all its products and services ranging from network services to sale of mobile phone. Mainly it employs a smart combination of pricing along with promotion by providing smart deals like unlimited usage of data during international travel at a defined price per day. It grabs every opportunity to offer competitive pricing to every new device that is launched in the market. This covers the marketing mix pricing strategy of the brand.
Bell Canada Place & Distribution Strategy:
Following is the distribution strategy in the Bell Canada marketing mix:
Bell Canada provides coverage over 230 destinations throughout the world by means of its extremely powerful LTE roaming facility. Bell Canada’s website is the best places for its sale and promotion of its products. It has a very user friendly, interactive and attractive website involving high graphics to promote its products and service and improve the visibility and brand value.
Bell Canada has the fastest and the largest LTE network widespread across the country with ultimate internet speed and signal coverage.
Bell Canada Promotion & Advertising Strategy:
The promotional and advertising strategy in the Bell Canada marketing strategy is as follows:
Bell Canada offers attractive discounts over all the premium products it sales. It also offers like trading the existing device for a certain value to get discount over a new purchase of the device. Bell Canada makes exhaustive use of social media platforms such as Facebook page, twitter handle, LinkedIn profile, a YouTube channel and blog to keep creating a buzz and continue trending on the internet improving its visibility. It employs special offers to the new customers by providing them with additional benefits in terms of discounts or data usage. Bell Canada uses the policy of forward attack over its competitors by straight comparing its prices with them and displaying them on its website.
Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of Bell Canada.
Bell Canada always focuses on the people in its business. In providing the technical support, door to door service wherein the professional technician arrives at the predefined timing by the customer. This company having operating income of 8+ billion USD, employs more than 49,000 employee across its various operations in the country. Bell Canada's employees strive hard to bring the outstanding services and products with the strong base of technology that brings fun and excitement to its users.
Bell Canada provides a customized look to its website which involves the sale of mobile. It improves the user experience allowing the customer to sort and reach to the desired products through multiple layers of sorting and filtering. Bell Canada also provide an idea beforehand to its customer about the availability of the network across the specific regions of Canada which helps its customer manage their travel schedules.
Bell Canada employs the Fiber TV app which allows its customers to watch the TV shows on mobile phone or tablets. Its Twitter handles, Facebook page, Youtube channel as well as its larger infrastructure and headquarter situated in Montrel, Quebec, Canada forms the part of its physical evidence. The company has many offices, stores etc spread across Canada. This covers the marketing mix of Bell Canada.
Bell Canada, commonly known as Bell is a Canadian Telecom and Media company. Its subsidiaries include Northern Tel, Bell Aliants and Northwestel. Bell Canada is a local exchange carrier for DSL internet and telephone services in the most regios of Canada. Its subsidiary Bell Mobility is one of the big three mobile telecom providers from Canada. Bell serves over 13 million telephone lines across the country. Bell Canada is recognized as Canada’s fastest and largest networks and is ranked twice as fast as that of US network. Bell employs one of the most advanced technologies to ensure that its network never falls to 2G.
In North America it was Bell who introduced LTE Advanced speed to its customers. Bell Canada provides its customers with the largest channel selection with over 40 live channels and on demand TV channels.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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