Published by MBA Skool Team, Last Updated: January 03, 2017
Marketing Strategy of Deloitte analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). There are several marketing strategies like product innovation, pricing approach, promotion planning etc. These business strategies, based on Deloitte marketing mix, help the brand succeed in the market.
Deloitte marketing strategy helps the brand/company to position itself competitively in the market and achieve its business goals & objectives.
Let us start the Deloitte Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies:
The product strategy and mix in Deloitte marketing strategy can be explained as follows:
Deloitte is one the leading consulting firms in the world. Deloitte provides audit, consulting, financial advisory, risk advisory, tax & legal sides. The product and service offering would help to start with the marketing mix of Deloitte. They provide traditional accounting and audit services as well as internal auditing and it control assurance. When it comes to consulting, Deloitte assist clients by providing services in the area of enterprise applications, technology integration, strategy & operation, human capital, outsourcing, etc.. Deloitte also provide financial services to the clients which includes disputes, personal and commercial bankruptcy, forensics, e-discovery, document review, e-discovery, document review, advisory, valuation services and project consulting. Risk management and also the portfolio analysis of the high esteemed clients are taken care by the company. Deloitte look after the risk management, information security and privacy, data quality and the project risk and business continuity management. They help to undertake transfer pricing and international tax activities of the MNCs, implement tax computer system and provide advisory tax implications for various business decisions.
Deloitte Price/Pricing Strategy:
Below is the pricing strategy in Deloitte marketing strategy:
Deloitte charges high for the products and services it offers.
Being a top MNC we find that the services of Deloitte extend all over the world. The marketing mix pricing strategy of Deloitte is dependent upon solutions required, manpower used, geographic location etc. They are very strict about the quality of services they provide to the people and the customers. Deloitte are willing to charge high for the products but they are strict with respect to the quality of the services. With the market being a competitive one we find that the people are very selective regarding the quality of the services which are offered by the firms. The width of the services are also an aspect to which one looks unto when they are selecting a company. Deloitte has a lot of variety of services to offer and each services are charged differently depending on the areas where the services are offered. The international services are charged high than that of the local & National services.
Deloitte Place & Distribution Strategy:
Following is the distribution strategy in the Deloitte marketing mix:
Deloitte first started with the national boundaries kept in mind. We find that the place of services widened with the test of time. The company started expanding the business within Europe and slowly they branched out to other continents. The services of Deloitte is now a worldwide one and people are paying high enough to attain the services of the company. The company has branched out to almost more than 150 countries with a much diversified skillset. Now Deloitte are extending their horizon and taking care of the top MNCs and providing them with solutions and services. We find that company has reached almost all the parts of the world from middle east to Russia, Ukraine, Asia Pacific, Africa, USA, UK.
Deloitte have made the world a smaller and more connected place with the services and the connectivity they provide.
Deloitte Promotion & Advertising Strategy:
The promotional and advertising strategy in the Deloitte marketing strategy is as follows:
The promotion of Deloitte is an extensive one. They believe in promoting the company through the quality of the services which they offer. This is a unique promotional strategy in their marketing mix. Deloitte also promote through the newspaper, magazines, hoardings, internet, campus connect, etc. They are a company who believes that if you provide the necessary quality of services then there would be no need of promotion. Still with this promotion line Deloitte have managed to breach the national boundaries. They have successfully reached the international area and are really doing well with the services which are on offer by this company. Deloitte has also CSR activities lined up, where they make sure that the services which they offer to the society are good enough and they end up as an indirect promotion for them. This helps the people to know about the company and spread the name of the company among the people who are unaware of them.
Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of Deloitte.
The customers are well connected to the Deloitte company. The company feels that the customers should be satisfied with the quality of the services which they want and also the kind of service they desire from Deloitte. Hence, customers, employees, management, workers, everyone contributes to the prosperity and growth of the company. Every worker and employee adds to the profitability of the company.
Deloitte has its physical evidence through websites. The Business cards, paperwork, brochures, furnishings are a source of physical evidence. Deloitte also provide tangibles such as diaries, pens to employees. Furnishings, financial reports, signage also reduce intangibility of the services.
Deloitte has a very centralized process. Since the company is a multinational company, we find that the process if not centralized then might cause a problem. They have a huge client base and the process if not simplified causes a problem for the company. The clients are also selective about the way they prefer their services. Thus Deloitte have a provision for the customization of the products so that they can make it up to the customers desired level. Being a multinational company we find that they are well connected all over the globe regarding the process which they customized for meeting the preference of the clients. Hence, this concludes the Deloitte marketing mix.
Deloitte Touche Tohmatsu Limited (DTTL) is also known as “Deloitte” is a UK based company and the second largest private professional service organization in the world. It is a global brand and operates in over 150 countries. They are mainly into delivering audit, consulting, enterprise risk, financial advisory services. They are done by them or through their member firms. The company is headquartered in Paramount Plaza, New York, U.S.. Globally they have reached a lot of areas like America, Asia Pacific, Africa, Russia, Ukraine, Middle East, Central and Eastern Europe, etc. This company was founded by William Deloitte in the year 1845.
With the passage of time we find that the company has grown leaps and bounds. In the year 1995 they became to be known as Deloitte Touche Tohmatsu Limited (DTTL).
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