Published by MBA Skool Team, Last Updated: March 28, 2017
Marketing Strategy of HCL analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). There are several marketing strategies like product innovation, pricing approach, promotion planning etc. These business strategies, based on HCL marketing mix, help the brand succeed.
HCL marketing strategy helps the brand/company to position itself competitively in the market and achieve its business goals & objectives.
Let us start the HCL Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies:
HCL Product Strategy:
The product strategy and mix in HCL marketing strategy can be explained as follows:
HCL Technologies is a large IT company based out of India, which is serving worldwide. HCL has a wide array of business lines, products & services in its marketing mix portfolio. These services from HCL range from Business administrations, incorporating the outsourcing of HR, administration of inventory network, monetary administrations, relationship administration of clients, legitimate administrations, book-keeping etc. Taking into account capital markets, money keeping technologies, human services, media, distribution, telecom, protection, stimulation, assembling, transportation and coordination ventures. Administrations associated with Custom application includes improvement, movement, upkeep, bolster, modernization, mix. HCL extends services to life sciences, retail and media, distributing and protection. Other application supports systems cater to upkeeping, asset arranging, human capital technologies, administration of big business resources, business knowledge. As far as IT Infrastructure goes, HCL includes end-client registering, data security, distributed computing, change of server farm, administration of coordinated operations, framework combinations. HCL also manufactures and retails desktops, laptops, portable workstations and tablets.
HCL Price/Pricing Strategy:
Below is the pricing strategy in HCL marketing strategy:
HCL offers prices as per the service, product, client requirement, timeline etc.
With an administration data structure that accumulates item costs of its rivals and a watchful break down HCL makes its own evaluating arrangements that are priced close to competitor costs. The fundamental objective of HCL to give a value for money proposition as opposed to the pursuit of blatant profits, the organization’s sensible estimation for costs of its products, administrations and services. The HCL brand has never traded off with the quality of its services in exchange for outright profitability although through planned cost cutting, technological disruptions and hiring efficient workforce, HCL has been able to meet value requests of discerning buyers.
HCL Place & Distribution Strategy:
Following is the distribution strategy in the HCL marketing mix:
HCL Technologies has got an extensive geographic reach. Truly a global organization HCL, and dedicated workplaces in Brazil, Denmark, Sweden, Belgium, China, Singapore, India, Netherlands, Australia, Malaysia and Germany. This shows how the strong place strategy in its marketing mix has made HCL a global brand. In India, HCL has made interesting investments in the SSO (Support Service Organization) and PSO (Professional Services Organization) as well as the assembling plants in Pondicherry and Noida.
Operates in 30+ countries HCL has interconnected seamlessly across continents using its pioneering technology and being India, cost effectively delivering high quality services to clients even in remote regions and countries.
HCL Promotion & Advertising Strategy:
The promotional and advertising strategy in the HCL marketing strategy is as follows:
HCL’s focus on high ‘top of the mind’ recall and focused Above the line and below the line advertising has helped it make an indelible mark in the minds of current and future customers. Being at heart, a technology company, HCL utilizes TV media and web as well as magazines and daily papers. Beginning a multimedia onslaught to ensure mindfulness among potential customers. HCL has with its brand Indian actresses & celebrities as its image to improve the brand name and make recall faster. Under the company’s business advancement and promotional approaches, HCL gives offers to end clients, corporate houses and establishments. It has initiated the "Practice environmental safety" program under which HCL has set up a Green Edge structure which will sustainably satisfy the needs of assembling industry while furthering its CSR promotional programs too.
Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of HCL.
HCL is people friendly and customer focused tech firm. People are at the forefront of HCL as a technological giant. With 110,000+ employees and offices in 32 countries. This has helped shape the organization's abilities in guiding the establishment from vast to single requests for specialized operations or business needs. The SSO has at its disposal 800 individuals working in 150 areas at different parts of the country, one of the biggest in IT industry. HCL has a broad system of division that involves around three hundred urban regions and 800 affiliates working to further the sales of PCs as well as software in different domains as home, schools and workplaces. As far as customers are concerned HCL has always been customer centric, which explains its immense brand value. Dedicated hotlines and customer friendly approach to solve complex business problems of the discerning customer makes HCL pro employee and pro client.
HCL’s main physical evidence are its offices, laptops, tablets and other technology products. HCL Technologies is listed in the Forbes Global 2000 resource and is among the top 20 biggest traded organizations in India with a market cap of $22 billion. The organization with its auxiliaries, had a total income of $6 billion. In a noteworthy move, HCL entered into association with Intel and Microsoft with the intent of reforming the "Indian Digital Entertainment" industry. The HCL brand also entered into collaboration with Apple in giving administrations as well as deals support for their Ipod related technological support.
Process of the service industry that HCL plays a key role in, comprises all the systems that make it possible for services to be delivered efficiently and timely. These include the administration associated with with Enterprise change, the administrative portfolio in this class incorporates innovation change, business knowledge and information warehousing, IT administration, SOA and middleware. A portfolio involving development of equipment items, R&D Services and Engineering, programming improvement, mechanical designing, designing of programming items. HCL extends services to telecom and systems, mechanical assembling, administration and capacity and server areas. Hence, HCL marketing mix is concluded.
About HCL Technologies:
An Indian IT administrations organization, HCL Technologies Limited has headquarters in Noida, UP, India. An auxiliary of the HCL Enterprise. it grew as a free organization in the year 1991 when HCL got into product administrations businesses. HCL Technologies (the acronym of Hindustan Computers Limited) has administration services including Information Technology counseling on offer. HCL is also involved it undertaking change and remote foundation administration, R&D, and business process outsourcing (BPO). The organization has offices in 34 nations some of which are the United States, European countries like France and Germany, Northern Ireland in United Kingdom.
HCL is technologically involved in such sectors as aviation, automobiles, vitality and utilities, government, mechanical assembling and life sciences and social insurance. Other sectors include media, characteristic assets, retail and shopper, open administrations, servers, semiconductor, hospitality, telecom, and travel.
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