China State Construction Engineering Marketing Strategy & Marketing Mix (4Ps)
Published by MBA Skool Team, Last Updated: April 01, 2017
Marketing Strategy of China State Construction Engineering analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). There are several marketing strategies like product innovation, pricing approach, promotion planning etc. These business strategies, based on China State Construction Engineering marketing mix, help the brand succeed.
China State Construction Engineering marketing strategy helps the brand/company to position itself competitively in the market and achieve its business goals & objectives.
Let us start the China State Construction Engineering Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies:
China State Construction Engineering Product Strategy:
The product strategy and mix in China State Construction Engineering marketing strategy can be explained as follows:
China State Construction Engineering Corporation (CSCEC) is leading Chinese company and mainly concentrates on the civil industry. The main products and offerings of China State Construction Engineering in its marketing mix are buildings, infrastructure, Design and survey, real estate and overseas project. The company makes sure that the quality of each and every product is top notch and are delivered within the stipulated time. The main buildings which are overseen by the company are Changchun First Automobile Factory, Changchun Second Automobile Factory, Daqing Oil Refinery Plant, Shanghai World Financial Centre, New CCTV Building, Shenzhen Airport, Kunming Airport, World Trade Centre-Phase 3, Guangzhou International Financial Centre-West Tower, Wuhan Greenland Centre, Shenzhen Ping’an Financial Centre are a few names of the famous buildings over seen by CSCEC. In the infrastructural sector we find that the company has already vested interest in highways, railways, city works, water works, energy, petrochemical, hydroelectricity, environmental protection, energy conservation and telecommunication. Tangshan Binhai Avenue, Changsha “two belt and one tunnel”, Yunnan Shisuo Expressway, Wuhan 2nd & 4th Ring Roads, Shahu Passageway, Xiangfan Han River 3rd Bridge, Chongqing Jiangjin Yangtze River Bridge, Jilin Jiangwan Bridge, Wuxian-Wuhan Highway, Western Square of Taiyuan South Station etc. The overseas projects of China State Construction Engineering are as Terminal Building for Hong Kong International Airport, Cairo International Conference Center of Egypt, Pine Club Sheraton Hotel of Algeria and Boumediene International Airport, RAMA VIII Bridge of Thailand.
Image: company website
China State Construction Engineering Price/Pricing Strategy:
Below is the pricing strategy in China State Construction Engineering marketing strategy:
China State Construction Engineering has excelled in the quality of the products it has provided.
The quality of a product is directly relevant to the price of the product. The price of the products of China State Construction Engineering is really high. In this industry the company has to bid for the projects and with the brand name it is really well known. The company makes sure it does not spare on the quality and thus they provide a high price for its items. The price also varies according the taxes of the governments CSCEC works on an international domain. Thus various countries have various taxes which in turn makes it prices vary. The cost of the raw materials and the cost of the labour forces in various countries forces the company to change the price of the projects which they are undertaking.
China State Construction Engineering Place & Distribution Strategy:
Following is the distribution strategy in the China State Construction Engineering marketing mix:
China State Construction Engineering is an international company and thus they have no borders to operate. They are operating within china and also outside. CSCEC initially started its operation from within china and slowly it has expanded its business to the neighbouring countries. Now we find that it has moved out of china and is a global brand who is trusted with few of the famous structures all over the world. They are making a huge impact on the construction industries worldwide.
CSCEC bids for the projects all over the world and with its brand name it is accepted all over the world.
China State Construction Engineering Promotion & Advertising Strategy:
The promotional and advertising strategy in the China State Construction Engineering marketing strategy is as follows:
CSCEC has bestowed a lot of effort when it comes to promotion. They make sure that the promotional activities are up to the mark. China State Construction Engineering is investing is all kinds of promotions like the newspaper, radio, television and online processes. The company also has a well oriented CSR activities which helps promotions indirectly by reaching the common people. The company helps in increasing the customer base of CSCEC through promotions. They have efficiently used the internet to make their presence felt thereby attaining a huge customer base as a lot of people, outside china, are aware of the potential and fame of the country.
Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of China State Construction Engineering (CSCEC).
All buildings, offices, complexes, malls etc built by CSCEC are its physical evidence. Through the various services offered at a nominal price the organisation offers its value and quality services at a subsidised price. The complete setup helps the employees to experience the best work environment so that they perform as per the organization’s expectations.
CSCEC has several business processes focused on infrastructure, customer relationship etc. Through the various social activities and best practices the company maintains a good relation with its customers and investors, which in turn avoids a bad ‘word of mouth’. All these helps the organisation to grow in long term and motivates its employees to continue being loyal to it and give their best throughout their tenure.
China State Construction Engineering focuses on people management. Currently Mr. Yi Jung is the chairman of this company, and SASAC is its parent company. It follows a standard quality policy and believes in providing innovative and highest quality services with an attitude for concern for stakeholders. Also, it has its offices in so many countries, it is very evident that the company believes in diversity which definitely helps the company in its growth and prosperity. Hence this completes the marketing mix of CSCEC.
About China State Construction Engineering (CSCEC):
The China State Construction Engineering Corporation is a world renowned company which is mainly into the construction field. This company has made its mark in its domain. China State Construction Engineering is considered as the third largest construction company in the world and the 20th largest contractor in terms of general overseas sales. This it-self shows the amount of dominance CSCEC has over the others in its own field.
They are renowned all over the world and are well known for their superior services and the quality of the jobs they provide. China State Construction Engineering was initially founded as a state company in the year 1957, and over the period of time they have witnessed the meteoric growth in terms of customer base and the quality of the services they provide.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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