Quikr Marketing Strategy & Marketing Mix (4Ps)

Published by MBA Skool Team, Last Updated: October 27, 2018

Marketing Strategy of Quikr analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). There are several marketing strategies like product innovation, pricing approach, promotion planning etc. These business strategies, based on Quikr marketing mix, help the brand succeed.

Quikr marketing strategy helps the brand/company to position itself competitively in the market and achieve its business goals & objectives.

Let us start the Quikr Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies:

Quikr Product Strategy:

The product strategy and mix in Quikr marketing strategy can be explained as follows:

Quikr is a leading classified advertisement showcasing platform having its own website and app. Quikr helps in connecting sellers and buyers who can share their product details, contact details and complete the details. Quikr provide more than 200 services in its marketing mix which covers most of the day to day needs of the people. Some of the offerings are:

• Free Posts– The normal free posting service that is available to the consumers.

• Premium Posts- Premium posts of Quikr increases the visibility of one’s product or service and help the consumers to find the product faster and with more ease. It separates the posting from the clutter and shows it as a priority to others.

• Other Services - Home Services, Beauty & Wellness, Business Opportunities, Financial Services, Event Services, Travel Services, Security, Legal & Agencies, Astrology & Devotional, Commercial Services, Healthcare Services, Hobbies & Personal Development, Rental Services, Green Living & Social Welfare, Repairs & Servicing

• QuikrHomes – Real Estate services

• QuikrJobs – Helps to find jobs

• QuikrBazaar – Online retailing which sells Mobiles, Furniture & Décor, Electronics, Home Appliances, Kids & Toys, Sports, Hobbies & Fashion

• QuikrCars – Sells cars and bikes

• QuikrLearner – This provides services related to the field of education. Eg. Pre-School & Schools, Higher Education, Exam Coaching, Professional Training, Hobby Classes & Others


Quikr Price/Pricing Strategy:

Below is the pricing strategy in Quikr marketing strategy:

The prices of the products vary as per the customers posting the Ad.

Quikr don’t charge anything for posting free ads but there is also an option to post premium ads. The premium Ads are seen on the top of the page and get priority on the basis of urgency. Quikr follow promotional pricing strategy on their premium Ads and provide upto 80% discount.


Quikr Marketing Strategy comprises of not only its Marketing Mix, but also segmentation, targeting, positoning, competition and analysis like SWOT. Also read Quikr SWOT Analysis, STP & Competitors

Quikr Place & Distribution Strategy:

Following is the distribution strategy in the Quikr marketing mix:

Quikr have their presence in about 1200 cities throughout India. Some of the major cities are Ahmedabad, Bangalore, Chandigarh, Chennai, Coimbatore, Delhi, Gurgaon, Hyderabad, Jaipur, Kochi, Kolkata, Lucknow, Mumbai, Pune, Trivandrum.

But being a website and app, the brand can be accessed anywhere and anytime.


Quikr Promotion & Advertising Strategy:

The promotional and advertising strategy in the Quikr marketing strategy is as follows:

Their promotions mostly show some urban working class person or students selling their used products easily online. They mostly try to convey the message that everything sells really fast on Quikr. The brand has used many media channels like TV, online ads, print ad etc to ensure high brand awareness among its customers.


Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of Quikr.


People:

Pranay Chulet is the co-founder and CEO of the company. Ranveer Singh and Suriya are the brand ambassadors of Quikr. They serve more than ten lakh customers and have about eighty thousand verified experts.


Process:

One needs to log in to their user account to keep track of the ads they post and edit. There are various fields present to give a title to the ad as well as give a catchy description in order to attract the customers. Then one quotes the best price and posts a picture of the product they want to sell. Then the seller can choose to reveal or not to reveal their phone numbers. They also provide dedicated options in App to chat with the consumers that can be useful if one is not keen on sharing their contact details.


Physical Evidence:

Quikr’s website is well designed and describes the various services they provide and also their the details of the various offers and facilities that the consumers can avail. The various areas they cover are neatly distinguished in the side menu and have their separate websites which the consumer gets redirected to on clicking on the menu. Quikr keeps things clutter free and its easier for customers to navigate. The App they have is also very user friendly and well designed to facilitate easy posting of the Ads. Hence this concludes the marketing mix of Quikr.


About Quikr:

Quikr is an platform based out of India. The company was founded in 2008 by Pranay Chulet and Jiby Thomas in 2008. Quikr’s headquarters are located in Bangalore.

Till now, Quikr has raised $350 million in 7 rounds. It is one of the leading platform of its kind, other being OLX.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing strategy and 4Ps analysis of more brands similar to Quikr. The Marketing Strategy & Mix section covers 4Ps and 7Ps of more than 800 brands in 2 categories.

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The names and other brand information used in the Marketing Strategy & Mix section are properties of their respective companies. The companies are not associated with MBA Skool in any way.

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