Published by MBA Skool Team, Last Updated: January 18, 2019
Marketing Strategy of PLDT analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). There are several marketing strategies like product innovation, pricing approach, promotion planning etc. These business strategies, based on PLDT marketing mix, help the brand succeed.
PLDT marketing strategy helps the brand/company to position itself competitively in the market and achieve its business goals & objectives.
Let us start the PLDT Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies:
PLDT Product Strategy:
The product strategy and mix in PLDT marketing strategy can be explained as follows:
PLDT is one of the leading telecom and data companies based out of Philippines. The PLDT company boasts of wide range of products under its portfolio. One of the special features of their marketing mix product range is Bundled product i.e. they offer bundle buy like Best Buy Bundle including the Internet, HD Cable as well as Mobile data. Apart from this, they have volume based plans like Home Based Internet plans. The company also offers smart home plans that include mobile connectivity, entertainment channels, connectivity devices like D-Link router, WIFI repeaters to cater to the increasing demands of their customer segments. They offer packages with no data capping. PLDT operate in wireless cellular service through its subsidiary organizations like Smart.
Image: company website
PLDT Price/Pricing Strategy:
Below is the pricing strategy in PLDT marketing strategy:
PLDT believes in providing premium packages to their customers.
Hence they have always adopted a premium pricing strategy and it has worked for them well over the years. With a diverse range of products now being offered, pricing strategy has remained the same. However, the strategy also keeps in mind the various offerings from competitors be it in telephony services or data services.
PLDT Marketing Strategy comprises of not only its Marketing Mix, but also segmentation, targeting, positoning, competition and analysis like SWOT. Also read PLDT SWOT Analysis, STP & Competitors
PLDT Place & Distribution Strategy:
Following is the distribution strategy in the PLDT marketing mix:
PLDT are present all across the country covering almost the entire nation. They try to be the leader in establishing the presence in every region of the country. Through PLDT Global, they are trying to exercise global presence. Their offices are present across geographies giving good access to its customers and clients.
The strong presence of the company across geographies, shows its strong place strategy.
PLDT Promotion & Advertising Strategy:
The promotional and advertising strategy in the PLDT marketing strategy is as follows:
PLDT promote their products primarily through TV commercials, posters and advertisement campaigns. Over the years they have increased their digital presence too and has increased their influence by sponsoring events across the country as well as by posting YouTube ads. With the increasing penetration of social media, PLDT also has a strong presence through online platforms.
Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of PLDT.
The PLDT company hires the best of the technical minds to operate the technical especially hardware aspects of their product. For direct selling, they hire salespeople while for indirect selling they tend to recruit field engineers or technicians. Being a service provider, PLDT gives priority to people in terms of high customer satisfaction through efficient customer services.
The PLDT company has joined the bandwagon of digitization and is involved in end to end cutting age digital process to set up their products. There are several other business processes which helps the company maintain efficiency of services and optimisation of available resources.
PLDT offices, its logo, visibility through ads and hoardings etc are all a part of its physical evidence. Although a service based company, their physical evidence is only marked by their support and prompt behavior of their sales staffs who always try to be amicable to their customer and helps the brand to create a loyal customer base. Hence this completes the PLDT marketing mix.
PLDT Inc, formerly known as Philippines Long Distance Telephone Company, is the largest telecommunication and digital service provider in the Philippines and the most famous brand in that country.
The company has off late begun its operations in data service and has unveiled its subsidiaries in the digital pivot. PLDT has a strong business and has been evolving its operations to be at pace with the global industry.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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