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  3. PLDT SWOT Analysis

PLDT SWOT Analysis

Published by MBA Skool Team in Telecom Service Providers category Last Updated: June 30, 2023Read time:

Here is a detailed SWOT analysis of PLDT covering strengths, weaknesses, opportunities and threats.

PLDT Strengths

  1. Leading Market Position in its operating market in Phillipines
  2. Diversified Business Operations across the telecommunication domain
  3. Advanced Integrated Network helping to provide better services
  4. Over 18,000 people form the backbone of the workforce
  5. Total mobile, broadband and other service subscriber base is approximately 100 million

Above are the strengths in the SWOT Analysis of PLDT. The strengths of PLDT looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

PLDT Weaknesses

  1. Over dependence on a smaller market without huge global operations

These were the weaknesses in the PLDT SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

PLDT Opportunities

  1. Strategic Partnerships across the geographies for growth
  2. Network Expansion helping to serve wider number of customers
  3. Growing demand for Wireless services in Philippines

Above we covered the opportunities in PLDT SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about PLDT

PLDT Threats

  1. Intense Competition causing margin pressures
  2. Rapid Technological Changes needing constant strategic changes
  3. Currency Fluctuations impacting foreign revenues

The threats in the SWOT Analysis of PLDT are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the PLDT SWOT analysis.

About PLDT

The table below gives the brand overview along with its target market, segmentation, positioning & USP

PLDT Overview
Parent Company

PLDT Philippine Long Distance Telephone


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

We’re Changing Lives


The largest telecommunications company in the Philippines and is also the largest company in the Philippines


Telecommunication services to its subscribers through fiber optic backbone and fixed line, cellular and satellite networks. Three major segments include Wireless, Fixed line and ICT businesses.

Target Market

Information and communications technology sectors, as well as the operation of Vitro data center, customer interaction solutions and knowledge processing solutions business and serves all customer categories


It offers the largest and most diversified range of telecommunications services across the country through its three principal business groups, namely: Fixed Line, Wireless, and Information and Communication Technology. The company uses the most extensive fiber optic backbone and fixed line, cellular and satellite networks to provide the best services for their consumers.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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