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  3. MTN SWOT Analysis

MTN SWOT Analysis

Published by MBA Skool Team in Telecom Service Providers category Last Updated: December 02, 2023Read time:

Here is a detailed SWOT analysis of MTN covering strengths, weaknesses, opportunities and threats.

MTN Strengths

  1. Support sales activities by understanding customer's business
  2. Strong brand name
  3. Good brand visibility and advertising

Above are the strengths in the SWOT Analysis of MTN. The strengths of MTN looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

MTN Weaknesses

  1. Limited global operations
  2. Severe price competition in the market

These were the weaknesses in the MTN SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

MTN Opportunities

  1. Up to date information on competitor's activities
  2. Growing mobile and internet market across the globe

Above we covered the opportunities in MTN SWOT Analysis. The opportunities for any brand can include prospects of future growth.

MTN Threats

  1. Too many expansions can lead to loss of focus
  2. Mobile number portability may hamper growth

The threats in the SWOT Analysis of MTN are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the MTN SWOT analysis.

About MTN

The table below gives the brand overview along with its target market, segmentation, positioning & USP

MTN Overview
Parent Company

MTN Group


Mobile service provider


Telecom Service Providers

Tagline/ Slogans

Everywhere you go


South African based multinational mobile communication operating in many African and Eastern countries


Local as well as international

Target Market

Individuals, enterprises and international telecommunications companies, ISPs, content providers and mobile operators.


Winning service provider; signed up sponsorship deal with football giant Manchester United

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to MTN. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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