Vodafone SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Vodafone SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Vodafone, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Vodafone to benchmark its business & performance as compared to the competitors, and make strategic improvements. Vodafone is one of the leading brands in the telecom service providers sector.

The article below lists the Vodafone SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Vodafone SWOT Analysis:

SWOT Analysis of Vodafone

For Vodafone, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Vodafone Strengths

The strengths of Vodafone looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Vodafone :

1. Vodafone is one of the most popular cellular service provider across the world 
2. Vodafone has over 1000,000+ employees globally
3. The company provides landline, mobile telephony, digital TV services etc
4. Vodafone has a very high brand visibility and strong brand recall  
5. Strong advertising with ZooZoo concepts made Vodafone ads very popular 
6. Tieup with international sports like FormulaOne and other popular sporting events

7. Vodafone has its presence in 150+ countries and services more than 470 million customers

8. Diverse services like payment options (m-Pesa), mHealth services, foundation etc are provided

9. Highly efficient website ensures easy online payments, recharges, service activitations

10. Provides movies, music etc through various Vodafone apps

Vodafone Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Vodafone SWOT Analysis:

1.Being a global brand, the company comes under constant vigilance from global authorities

2. Vodafone has to constantly fight for market share with competitors due to price wars

Vodafone Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Vodafone SWOT Analysis:

1.Fast expanding cellular market globally can be tapped by Vodafone
2.Latest and low cost technology can help the brand grow

3.Untapped rural market can be a huge potential for Vodafone

4. Focus on MNP can help convert competitor customers to their network

Vodafone Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Vodafone are as mentioned:

1. New entrant's low price offering affects Vodafone's margins
2. Saturation point in getting new customers would eventually differentiate only on service
3. Mobile Number Portability to other competitors can reduce subscriber base

Vodafone Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 11 competitors of Vodafone:

1.Reliance Jio



4.Tata Docomo

5.Reliance Communications




9.Tata Indicom

10.Virgin Mobile


Hence this concludes the Vodafone SWOT analysis.

Continue reading more about the brand/company.

About Vodafone

Vodafone Overview
Parent Company



Mobile service provider


Telecom Service Providers

Tagline/ Slogans

Power to you; Everybody’s Welcome


Connect with Zoozoo commercial done by Ogilvy

Vodafone STP

People with smartphones looking for high speed internet and good mobile services

Target Market

Urban & tier2 middle and upper class segment


Vodafone is positioned as a data strong telecom service provider with excellence in services globally

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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