Vodafone SWOT Analysis, USP & Competitors

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SWOT Analysis of Vodafone with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Vodafone

Parent Company

Vodafone

Category

Mobile service provider

Sector

Telecommunication

Tagline/ Slogans

Power to you; Everybody’s Welcome

USP

Connect with Zoozoo commercial done by Ogilvy

Vodafone STP

Segment

People with smartphones looking for high speed internet and good mobile services

Target Group

Urban & tier2 middle and upper class segment

Positioning

Vodafone is positioned as a data strong telecom service provider with excellence in services globally

Vodafone SWOT Analysis

Strengths

1. Vodafone is one of the most popular cellular service provider across the world 
2. Vodafone has over 1000,000+ employees globally
3. The company provides landline, mobile telephony, digital TV services etc
4. Vodafone has a very high brand visibility and strong brand recall  
5. Strong advertising with ZooZoo concepts made Vodafone ads very popular 
6. Tieup with international sports like FormulaOne and other popular sporting events

7. Vodafone has its presence in 150+ countries and services more than 470 million customers

8. Diverse services like payment options (m-Pesa), mHealth services, foundation etc are provided

9. Highly efficient website ensures easy online payments, recharges, service activitations

10. Provides movies, music etc through various Vodafone apps

Weaknesses

1.Being a global brand, the company comes under constant vigilance from global authorities

2. Vodafone has to constantly fight for market share with competitors due to price wars

Opportunities

1.Fast expanding cellular market globally can be tapped by Vodafone
2.Latest and low cost technology can help the brand grow

3.Untapped rural market can be a huge potential for Vodafone

4. Focus on MNP can help convert competitor customers to their network

Threats

1. New entrant's low price offering affects Vodafone's margins
2. Saturation point in getting new customers would eventually differentiate only on service
3. Mobile Number Portability to other competitors can reduce subscriber base

Competition

Competitors

1.Reliance Jio

2.Idea

3.Airtel

4.Tata Docomo

5.Reliance Communications

6.MTNL

7.BSNL

8.Uninor

9.Tata Indicom

10.Virgin Mobile

11.Aircel


The table above concludes the Vodafone SWOT analysis along with its marketing and brand parameters.

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