Vodafone SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Vodafone analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Vodafone SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Vodafone to benchmark its business & performance as compared to the competitors and industry. As of 2020, Vodafone is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Vodafone competitors and includes Vodafone target market, segmentation, positioning & Unique Selling Proposition (USP).

Vodafone SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Vodafone Brand Analysis
Parent Company



Mobile service provider


Telecom Service Providers

Tagline/ Slogans

Power to you; Everybody’s Welcome


Connect with Zoozoo commercial done by Ogilvy

Vodafone STP
Vodafone Segmentation

People with smartphones looking for high speed internet and good mobile services

Vodafone Target Market

Urban & tier2 middle and upper class segment

Vodafone Positioning

Vodafone is positioned as a data strong telecom service provider with excellence in services globally

Vodafone SWOT Analysis
Vodafone Strengths

Below are the Strengths in the SWOT Analysis of Vodafone:

1. Vodafone is one of the most popular cellular service provider across the world 
2. Vodafone has over 1000,000+ employees globally
3. The company provides landline, mobile telephony, digital TV services etc
4. Vodafone has a very high brand visibility and strong brand recall  
5. Strong advertising with ZooZoo concepts made Vodafone ads very popular 
6. Tieup with international sports like FormulaOne and other popular sporting events

7. Vodafone has its presence in 150+ countries and services more than 470 million customers

8. Diverse services like payment options (m-Pesa), mHealth services, foundation etc are provided

9. Highly efficient website ensures easy online payments, recharges, service activitations

10. Provides movies, music etc through various Vodafone apps

Vodafone Weaknesses

Here are the weaknesses in the Vodafone SWOT Analysis:

1.Being a global brand, the company comes under constant vigilance from global authorities

2. Vodafone has to constantly fight for market share with competitors due to price wars

Vodafone Opportunities

Following are the Opportunities in Vodafone SWOT Analysis:

1.Fast expanding cellular market globally can be tapped by Vodafone
2.Latest and low cost technology can help the brand grow

3.Untapped rural market can be a huge potential for Vodafone

4. Focus on MNP can help convert competitor customers to their network

Vodafone Threats

The threats in the SWOT Analysis of Vodafone are as mentioned:

1. New entrant's low price offering affects Vodafone's margins
2. Saturation point in getting new customers would eventually differentiate only on service
3. Mobile Number Portability to other competitors can reduce subscriber base

Vodafone Competition

Below are the top 11 Vodafone competitors:

1.Reliance Jio



4.Tata Docomo

5.Reliance Communications




9.Tata Indicom

10.Virgin Mobile


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Vodafone. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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