Telenor SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 6512

SWOT analysis of Telenor analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Telenor SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Telenor to benchmark its business & performance as compared to the competitors and industry. Telenor is one of the leading brands in the telecom service providers sector. The table below also lists the top Telenor competitors and elaborates Telenor market segmentation, target group, positioning & Unique Selling Proposition (USP).

Telenor SWOT, Competitors, Marketing STP & Brand analysis Table
Telenor Brand Analysis
Parent Company

Telenor Group


Mobile service provider


Telecom Service Providers

Tagline/ Slogans

Here to help; Ideas that simplify


Provides tele, data and media services

Telenor STP

Concentrated in three geographic regions: The Nordics: Norway, Sweden, Denmark

Target Group

Wide range of telecom-related services to consumers and enterprises


Global telecoms expertise with regional knowledge transfer and local market insight to create value for different segments

Telenor SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Telenor. Strengths are:

1.Leading provider of television and broadcasting services in Nordic region 
2.Strong brand name
3.JV in expanding to newer markets


Here are the weaknesses in the Telenor SWOT Analysis:

1.Still unable to build brand internationally in customer's mind
2.Tough global competition


Following are the Opportunities in Telenor SWOT Analysis:

1.Focusing on specific requirements of customers will help brand resonance in international markets
2.Focus on advertising and give more options to customers


The threats in the SWOT Analysis of Telenor are as mentioned:

1.Without market research, it is difficult to have sustainable advantage
2. Telecom scam 
3.Mobile number portability

Telenor Competition

2.Three Mobile

The brandguide table above concludes the Telenor SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Telenor. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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