Telenor SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Telenor analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Telenor SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Telenor to benchmark its business & performance as compared to the competitors and industry. As of 2020, Telenor is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Telenor competitors and includes Telenor target market, segmentation, positioning & Unique Selling Proposition (USP).

Telenor SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Telenor Brand Analysis
Parent Company

Telenor Group


Mobile service provider


Telecom Service Providers

Tagline/ Slogans

Here to help; Ideas that simplify


Provides tele, data and media services

Telenor STP
Telenor Segmentation

Concentrated in three geographic regions: The Nordics: Norway, Sweden, Denmark

Telenor Target Market

Wide range of telecom-related services to consumers and enterprises

Telenor Positioning

Global telecoms expertise with regional knowledge transfer and local market insight to create value for different segments

Telenor SWOT Analysis
Telenor Strengths

Below are the Strengths in the SWOT Analysis of Telenor:

1.Leading provider of television and broadcasting services in Nordic region 
2.Strong brand name
3.JV in expanding to newer markets

Telenor Weaknesses

Here are the weaknesses in the Telenor SWOT Analysis:

1.Still unable to build brand internationally in customer's mind
2.Tough global competition

Telenor Opportunities

Following are the Opportunities in Telenor SWOT Analysis:

1.Focusing on specific requirements of customers will help brand resonance in international markets
2.Focus on advertising and give more options to customers

Telenor Threats

The threats in the SWOT Analysis of Telenor are as mentioned:

1.Without market research, it is difficult to have sustainable advantage
2. Telecom scam 
3.Mobile number portability

Telenor Competition

2.Three Mobile

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Telenor. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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