Telenor SWOT Analysis

Telenor SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Telenor, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Telenor is one of the leading brands in the telecom service providers sector. The article below lists the Telenor SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Telenor

For Telenor, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Telenor Strengths

The strengths of Telenor looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Telenor :

1.Leading provider of television and broadcasting services in Nordic region 
2.Strong brand name
3.JV in expanding to newer markets

Telenor Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Telenor SWOT Analysis:

1.Still unable to build brand internationally in customer's mind
2.Tough global competition

Telenor Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Telenor SWOT Analysis:

1.Focusing on specific requirements of customers will help brand resonance in international markets
2.Focus on advertising and give more options to customers

Telenor Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Telenor are as mentioned:

1.Without market research, it is difficult to have sustainable advantage
2. Telecom scam 
3.Mobile number portability

Hence this concludes the Telenor SWOT analysis.

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About Telenor

Telenor Overview
Parent Company	Telenor Group
Category	Mobile service provider
Sector	Telecom Service Providers
Tagline/ Slogans	Here to help; Ideas that simplify
USP	Provides tele, data and media services
Telenor STP
Segmentation	Concentrated in three geographic regions: The Nordics: Norway, Sweden, Denmark
Target Market	Wide range of telecom-related services to consumers and enterprises
Positioning	Global telecoms expertise with regional knowledge transfer and local market insight to create value for different segments

Telenor Competitors

1.Vodafone
2.Three Mobile
3.O2
4.AT&T

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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