Telenor SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Telenor analyses the brand by its strengths, weaknesses, opportunities & threats. In Telenor SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Telenor to benchmark its business & performance as compared to the competitors. Telenor is one of the leading brands in the telecom service providers sector.

The article below lists the Telenor SWOT (Strengths, Weaknesses, Opportunities, Threats), top Telenor competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Telenor

Telenor Overview
Parent Company

Telenor Group

Category

Mobile service provider

Sector

Telecom Service Providers

Tagline/ Slogans

Here to help; Ideas that simplify

USP

Provides tele, data and media services

Telenor STP
Segmentation

Concentrated in three geographic regions: The Nordics: Norway, Sweden, Denmark

Target Market

Wide range of telecom-related services to consumers and enterprises

Positioning

Global telecoms expertise with regional knowledge transfer and local market insight to create value for different segments

SWOT Analysis of Telenor

For Telenor, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Telenor SWOT Analysis:

Telenor Strengths

The strengths of Telenor looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Telenor :

1.Leading provider of television and broadcasting services in Nordic region 
2.Strong brand name
3.JV in expanding to newer markets

Telenor Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Telenor SWOT Analysis:

1.Still unable to build brand internationally in customer's mind
2.Tough global competition


Telenor Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Telenor SWOT Analysis:

1.Focusing on specific requirements of customers will help brand resonance in international markets
2.Focus on advertising and give more options to customers


Telenor Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Telenor are as mentioned:

1.Without market research, it is difficult to have sustainable advantage
2. Telecom scam 
3.Mobile number portability

Telenor Competitors

1.Vodafone
2.Three Mobile
3.O2
4.AT&T


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Telenor. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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