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  3. O2 SWOT Analysis

O2 SWOT Analysis

Published by MBA Skool Team in Telecom Service Providers category Last Updated: November 27, 2023Read time:

Here is a detailed SWOT analysis of O2 covering strengths, weaknesses, opportunities and threats.

O2 Strengths

  1. Strong brand name
  2. Good advertising and brand presence
  3. Sponsors many global sports events
  4. Good network coverage and services

Above are the strengths in the SWOT Analysis of O2. The strengths of O2 looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

O2 Weaknesses

  1. Limited global operations
  2. Severe price competition in the market

These were the weaknesses in the O2 SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

O2 Opportunities

  1. Extending market to different countries
  2. Tapping newer markets

Above we covered the opportunities in O2 SWOT Analysis. The opportunities for any brand can include prospects of future growth.

O2 Threats

  1. Licensing considering regulations for international entrant
  2. Mobile Number portability

The threats in the SWOT Analysis of O2 are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the O2 SWOT analysis.

About O2

The table below gives the brand overview along with its target market, segmentation, positioning & USP

O2 Overview
Parent Company



Mobile service provider


Telecom Service Providers

Tagline/ Slogans

We're better, connected


One of the biggest British telecom players


Everyone wanting to use a cell phone

Target Market

Individuals, enterprises and international telecommunications companies, ISPs, content providers and mobile operators.


O2 provides the best connectivity in mobile service

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to O2. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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