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Sky SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: November 13, 2023Read time:

Here is a detailed SWOT analysis of Sky covering strengths, weaknesses, opportunities and threats.

Sky Strengths

  1. Sky Group is one the leading global media & telecommunications company based out of UK
  2. Sky has exclusive sports rights for major sports events which are held across the world
  3. High quality content is broadcasted across various regions like UK, Germany, Italy, Switzerland, Austria etc.
  4. The company had more than 30,000 employees worldwide
  5. More than 20 million customers have subscribed to several services offered by Sky
  6. Brand recall due to high quality content and event sponsorships
  7. Sky has an annual revenue which is more than $15 billion
  8. Strong backing of parent company Comcast gives the brand a strong position in the media sector

Above are the strengths in the SWOT Analysis of Sky. The strengths of Sky looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Sky Weaknesses

  1. Legal issues and lawsuits in the past have often impacted the Sky brand
  2. Intense competition means margins are limited

These were the weaknesses in the Sky SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Sky Opportunities

  1. Network upgrades to triple-play services and online streaming content could help future growth
  2. Mobile digital television (DTV) provides a huge opportunity for broadcasters who want to reach the billions of people
  3. Tie-up with international players to maximize reach and penetration
  4. Acquisition of popular media companies can strengthen the position of the company

Above we covered the opportunities in Sky SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Sky Threats

  1. Fragmented market and high competition means limited market share growth for Sky
  2. Growth of OTT platforms, social media and online streaming platforms can indirectly reduce the revenue share for the company
  3. Unfavorable govt and industry policies can hamper business

The threats in the SWOT Analysis of Sky are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Sky SWOT analysis.

About Sky

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Sky Overview
Parent Company

Sky Group


Broadcasting, DTH service and mass media


Media & Entertainment

Tagline/ Slogan

We believe in better


Sky is a valued part of everyday life in over 10 million homes


Media and broadcasting

Target Market

UK and Ireland customers


We entertain, excite and inspire customers with a great choice of high-quality television in high definition

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Sky. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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