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21st Century Fox SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: November 13, 2023Read time:

Here is a detailed SWOT analysis of 21st Century Fox covering strengths, weaknesses, opportunities and threats.

st Century Fox Strengths

  1. Their assets include big brands in both films and television including 20th Century fox, Fox network and Star TV. Some of the biggest movies are owned by the company through its subsidiaries 
  2. International presence with numerous channels
  3. Brand equity of its subsidiaries built over the years and being the legal predecessor of News Corp.
  4. Its diverse offerings and presence across all aspects of entertainment ecosystem consisting of content creation, distribution, broadcasting, etc. 
  5. It also has TV channels and Movies across genres catering to every target segment.
  6. The company has over 27,000+ people employed with the organization
  7. Apart from media and studios related to movies, it also has big brand subsidiaries like Fox Sports, National Geographic etc

Above are the strengths in the SWOT Analysis of 21st Century Fox. The strengths of 21st Century Fox looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

st Century Fox Weaknesses

  1. Increasing number of media channels means limited market share
  2. Copyright patent issues are something which the media houses have to constantly fight for

These were the weaknesses in the 21st Century Fox SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

st Century Fox Opportunities

  1. Maximizing its global reach, strengthen its foreign presence
  2. Opportunities for acquisitions
  3. Expansion into digital media and creating online platforms for entertainment

Above we covered the opportunities in 21st Century Fox SWOT Analysis. The opportunities for any brand can include prospects of future growth.

st Century Fox Threats

  1. Increasing piracy and illegal downloads in developing countries. Lack of sufficient laws to protect intellectual property.
  2. Increasing competition in the entertainment space
  3. Shifting consumer preferences. Consumers have started moving towards low-cost digital media like Netflix.

The threats in the SWOT Analysis of 21st Century Fox are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the 21st Century Fox SWOT analysis.

About 21st Century Fox

The table below gives the brand overview along with its target market, segmentation, positioning & USP

21st Century Fox Overview
Parent Company

21st Century Fox


Broadcasting and Cables


Media & Entertainment

Tagline/ Slogan



Global Mass media house

21st Century Fox STP

Multi – segment marketing

Target Market

Caters to population across ages in both films and television programs


Media for all viewers for all age groups

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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