1. SWOT Analysis
  2. Media & Entertainment
  3. Fisher-Price SWOT Analysis

Fisher-Price SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: August 09, 2023Read time:

Here is a detailed SWOT analysis of Fisher-Price covering strengths, weaknesses, opportunities and threats.

Fisher-Price Strengths

  1. Strong legacy in the toy industry since 1930
  2. Substantial market share and brand awareness
  3. High profit margin( 40%-60%) in Prestige items with minimum advertisement
  4. Economies of scale and scope
  5. Five qualities set by Herman Fisher: intrinsic play value, ingenuity, strong construction, good value for money, and action. These are still observed today
  6. Introduction of six new toys every year in the company
  7. Increased volume in $3and $5 toys
  8. Fisher Price has its own R&D facility
  9. Fisher-Price operated a licensed on-premise nursery for 2 to 3 years and 4 to 5 years old by trained teachers.
  10. Brand recall is high as it focuses on good marketing and advertising exercises

Above are the strengths in the SWOT Analysis of Fisher-Price. The strengths of Fisher-Price looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Fisher-Price Weaknesses

  1. Products face competition from higher and lower quality substitutes which means restricted margins
  2. High variation in seasonal demand for products forces company to have excess cash on hand, suffer fluctuating revenues, have difficulty
  3. predicting the optimal number of a product to produce

These were the weaknesses in the Fisher-Price SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Fisher-Price Opportunities

  1. Acquisition of companies or products that compliment the existing lines or target a new age group
  2. Development of new products
  3. Room for growth of international sales
  4. New advertising opportunities on the internet
  5. Investment in web retailing opportunities
  6. Development of specialized stores
  7. Substantial demand for riding toys
  8. Positive attitude towards toys

Above we covered the opportunities in Fisher-Price SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Fisher-Price Threats

  1. Number of foreign manufacturers increasing
  2. Large discounters change toy industry’s structure
  3. Fierce competition with riding toys
  4. High dependency on suppliers
  5. Easy entry by competing firms
  6. Decline in children’s leisure time
  7. Threat from private label toys

The threats in the SWOT Analysis of Fisher-Price are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Fisher-Price SWOT analysis.

About Fisher-Price

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Fisher-Price Overview
Parent Company



Toys for infants and children


Media & Entertainment

Tagline/ Slogan

Best possible start


Products and solutions that will enrich family’s lives

Fisher-Price STP

Infants & Children toys

Target Market

Anyone who is important to children; Parents, grandparents, etc


Celebrate the discoveries of early childhood and the link between play and learning

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Fisher-Price. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin