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Walt Disney SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: June 02, 2023Read time:

Here is a detailed SWOT analysis of Walt Disney covering strengths, weaknesses, opportunities and threats.

Walt Disney Strengths

  1. Walt Disney is one of the world's largest & most recognized media, broadcasting, streaming & radio companies
  2. Walt Disney has several business units including parks, media, distribution, studios, video games & sports content
  3. Ever since its launch in 1923, the brand has continued to grow globally
  4. Walt Disney companies has several subsidiaries including National Geographic, Pixar, Marvel Entertainment, 20th Century & more media brands
  5. The media company has online & media channels like ESPN, Hotstar, Disney+ & Hulu in its portfolio
  6. The company has more than 200,000 employees worldwide
  7. The annual revenue of Walt Disney company is around $60 billion
  8. Walt Disney company has given some of the biggest animation characters & movies like Mickey Mouse, Donald Duck, Lion King, Toy Story etc.
  9. Disney brand has a high brand
  10. The company has a strong marketing strategy via TVCs, movies, toys, merchandise, online promotion, ecommerce sales & digital marketing

Above are the strengths in the SWOT Analysis of Walt Disney. The strengths of Walt Disney looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Walt Disney Weaknesses

  1. Walk Disney has had to face legal challenges when doing business in various countries
  2. Some of its divisions are vulnerable to crisis like economic depressions and pandemic, which leads to loss of business & layoffs

These were the weaknesses in the Walt Disney SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Walt Disney Opportunities

  1. The Walt Disney brand can grow further in the online streaming & OTT content domain
  2. Acquisition of growing media & online platforms can further strengthened its position in the market

Above we covered the opportunities in Walt Disney SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Walt Disney Threats

  1. Changing government & import-export policies can hamper its business
  2. Unauthorized access of content like movies, streaming content & other feeds can lead to loss of business
  3. Growth of several online video content channels & social media platforms can decline its position in the market

The threats in the SWOT Analysis of Walt Disney are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Walt Disney SWOT analysis.

About Walt Disney

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Walt Disney Overview
Parent Company

Walt Disney Company


Media, movies & streaming content


Media & Entertainment

Tagline/ Slogan

To make everyone happy


Pioneers in making animated movies & theme parks globally

Walt Disney STP

People seeking high quality media via video & online content

Target Market

Kids for animation content & adults for video & online content


Creators of movies, animation & mass media which appeals to all categories

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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