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Economist SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: July 22, 2023Read time:

Here is a detailed SWOT analysis of Economist covering strengths, weaknesses, opportunities and threats.

Economist Strengths

  1. It is one of the most popular weekly news magazines in the UK.
  2. The magazine was founded in 1843 which makes it one of the oldest magazines in the world.
  3. The magazine boasts of a weekly circulation of more than 1.5 million copies.
  4. The plain and conversational tone of the magazine has always been appreciated.
  5. Popular brand and a good reputation amongst its customer base.

Above are the strengths in the SWOT Analysis of Economist. The strengths of Economist looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Economist Weaknesses

  1. The brand still needs to make itself big in certain parts of the world like the Middle East and Asia.

These were the weaknesses in the Economist SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Economist Opportunities

  1. By building powerful distribution networks in countries outside UK, the circulation of the magazine can be increased.
  2. The magazine’s audio editions and applications on various platforms have the potential to attract a lot of young customers.
  3. Although the focus of the magazine is on world news, politics and business, the magazine also covers areas such as technology, science, books and arts, thus widening its potential readership.

Above we covered the opportunities in Economist SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Economist Threats

  1. With the telecasting of global news channels such as BBC and CNN worldwide, the need for a global news magazine is declining.
  2. There are some very popular international brands in the global market that command a lot of brand loyalty.
  3. The internet which is a cheaper source of information is proving to be stiff competition to print media.

The threats in the SWOT Analysis of Economist are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Economist SWOT analysis.

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About Economist

The table below gives the brand overview along with its target market, segmentation, positioning & USP


Parent Company

The Economist Group




Media & Entertainment

Tagline/ Slogan

“A Political, Literary and General Newspaper ”


It is one of UK’s leading weekly magazine

Economist STP

Students, corporates and academicians

Target Market

Students, corporates and academicians in the UK and other parts of the world


A weekly magazine that provides global news

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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