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TIME SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: August 01, 2023Read time:

Here is a detailed SWOT analysis of TIME covering strengths, weaknesses, opportunities and threats.

TIME Strengths

  1. It is the largest circulating weekly magazine in the USA as well as the entire world.
  2. The magazine boasts of a readership of 25 million.
  3. The “Person of the Year” feature of the magazine has gained huge popularity worldwide.
  4. The magazine is the largest magazine in terms of ad revenue in USA.
  5. One of the Most reputed and respected magazine brand in the world
  6. The brand has a very high recall worldwide and it is prestigious to be associated or to be featured in the magazine

Above are the strengths in the SWOT Analysis of TIME. The strengths of TIME looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

TIME Weaknesses

  1. The global editions of the magazine face stiff competition from the local magazines in the respective countries.
  2. The brand is comparatively not as popular as it is in US in some middle-eastern and Asian countries as it is in USA.

These were the weaknesses in the TIME SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

TIME Opportunities

  1. The magazine covers a variety of issues such as politics, business, technology, health, science, entertainment hence it can appeal to a wide range of potential customers.
  2. The magazine has some very popular names associated with its editorial panel which the magazine can use for branding.
  3. The magazine enjoys an iconic status which is a big plus for branding purposes.

Above we covered the opportunities in TIME SWOT Analysis. The opportunities for any brand can include prospects of future growth.

TIME Threats

  1. The magazine operates in a very competitive space with several big brands competing for the same potential customer base.
  2. Print media is becoming weaker day by day due to the widespread network of internet all over the world.
  3. The distribution networks of the local editions are not as well developed as those of the local magzines.

The threats in the SWOT Analysis of TIME are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the TIME SWOT analysis.

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About TIME

The table below gives the brand overview along with its target market, segmentation, positioning & USP

TIME Overview
Parent Company

Time Inc. (Time Warner)




Media & Entertainment

Tagline/ Slogan

The Weekly News Magazine


It is considered to be one of the most popular magazines in history


Students, working class, business class

Target Market

Students, corporates and business men in USA and other parts of the world


A weekly magazine that covers world events and news

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to TIME. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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