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Forbes SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: April 14, 2024Read time:

Here is a detailed SWOT analysis of Forbes covering strengths, weaknesses, opportunities and threats.

Forbes Strengths

  1. It is one of the most popular bi-weekly magazines in USA as well as rest of the world.
  2. The feature of the list of world’s richest people is very popular around the world.
  3. It has several global editions that cater to specific needs of each region.
  4. The brand is very popular internationally.
  5. Popular brand and a good reputation amongst its customer base.

Above are the strengths in the SWOT Analysis of Forbes. The strengths of Forbes looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Forbes Weaknesses

  1. The distribution networks of the global editions are not as well developed as those of some of the local magazines in the respective countries.

These were the weaknesses in the Forbes SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Forbes Opportunities

  1. The magazine can increase its readership by improving its availability in places outside USA.
  2. The magazine can attract potential young customers by making its presence felt in the social media and virtual space.
  3. By adopting an aggressive marketing and branding strategy in countries outside USA the magazine can increase its popularity.

Above we covered the opportunities in Forbes SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Forbes Threats

  1. The market in which the magazine operates is very competitive and has some big brands in it.
  2. The popularity of the internet has adversely affected the popularity of the print media.
  3. The global editions of the magazine face stiff competition from the local magazines in respective countries.

The threats in the SWOT Analysis of Forbes are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Forbes SWOT analysis.

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About Forbes

The table below gives the brand overview along with its target market, segmentation, positioning & USP


Parent Company

Forbes Publishing




Media & Entertainment

Tagline/ Slogan

“The Capitalist Tool”


The magazine is known for its lists of the World’s Richest People

Forbes STP

Corporates and Entrepreneurs

Target Market

Corporates and Entrepreneurs in USA and other parts of the world


A capitalist business magazine

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Forbes. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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