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CBS Corporation SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: June 08, 2023Read time:

Here is a detailed SWOT analysis of CBS Corporation covering strengths, weaknesses, opportunities and threats.

CBS Corporation Strengths

  1. Innovation in the field of TV and broadcasting
  2. Market share leadership with over 20,000 employees
  3. Strong brand equity
  4. Unique services offers globally
  5. CBS works to provide broadcasting that encompasses a variety of perspectives, viewpoints, and backgrounds in order to please its national viewing audience
  6. Its most popular programs, TV shows, sitcoms etc which have a true global audience
  7. The CW is the only broadcast network that targets adults from the ages of 18-34

Above are the strengths in the SWOT Analysis of CBS Corporation. The strengths of CBS Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

CBS Corporation Weaknesses

  1. Limited global presence as compared to a few other global brands
  2. Many options available for the customers means high brand switching

These were the weaknesses in the CBS Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

CBS Corporation Opportunities

  1. Acquisitions and innovations
  2. Emerging markets and expansion abroad
  3. Product and services expansion
  4. explore opportunities in new media sectors including streaming of network programming, live shows made just for the Internet, pod casts, and “mob-isodes” of CBS shows

Above we covered the opportunities in CBS Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.

CBS Corporation Threats

  1. Competition and Cheaper technology
  2. Economic slowdown
  3. External changes (government, politics, taxes, etc)
  4. Exchange rate fluctuations
  5. Lower cost competitors
  6. Today, the Internet poses the biggest threat on television broadcasters. Some of the major rivals include Apple, Joost, YouTube, NetFlix, TiVo, and many others, all of whom offer audiences alternatives to broadcast TV

The threats in the SWOT Analysis of CBS Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the CBS Corporation SWOT analysis.

Read Similar SWOT analysis

About CBS Corporation

The table below gives the brand overview along with its target market, segmentation, positioning & USP

CBS Corporation Overview
Parent Company

CBS Corporation


TV channels


Media & Entertainment

Tagline/ Slogan

Only CBS


Very large and oldest television channels

CBS Corporation STP

Segmentationing based on customer’s viewing tastes

Target Market

Across all segments in tv, radio, internet


High quality service as it is direct to home connection

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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