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News Corp SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: April 15, 2023Read time:

Here is a detailed SWOT analysis of News Corp covering strengths, weaknesses, opportunities and threats.

News Corp Strengths

  1. Third largest media giant (after Disney and Time Warner) with large number of profitable subsidiaries
  2. As a top company in the Entertainment industry, News Corp. specialize in Broadcasting, Publishing, Media and the Internet producing films, television, Cable and Satellite Television, Magazines, Newspapers and Books
  3. Consistent revenue and profit growth
  4. Strong library content and over 50,000 workforce
  5. Operating worldwide with employee base of 51,000 as of 2011
  6. Operating in eight segments which include Television, entertainment, Cable TV, programming, newspaper, books, publishing etc.
  7. Has numerous peripheral holding such as sports team
  8. World's second-largest media group as of 2011 in terms of revenue

Above are the strengths in the SWOT Analysis of News Corp. The strengths of News Corp looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

News Corp Weaknesses

  1. Involved in different scandals which negatively affect company’s image
  2. Decline in sales of publishing industry reduces sales of News Corporation
  3. Free downloading of movies has reduced the purchasing odf DVD’s.
  4. Lack of succession plan

These were the weaknesses in the News Corp SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

News Corp Opportunities

  1. Alternative media outlets
  2. Acquisition of Dow jones
  3. Increasing Newspaper and Broadcasting market growth
  4. Growth of HDTV market
  5. Free to air Mobile DTV with “up sell” opportunities
  6. Multi-year sports rights agreements
  7. Gaming is huge market particularly online gaming

Above we covered the opportunities in News Corp SWOT Analysis. The opportunities for any brand can include prospects of future growth.

News Corp Threats

  1. Increasing use of Digital Video Recorder (DVRs) is posing threat to marketers
  2. Growth of online video and alternative media
  3. Economic slowdown
  4. Corporate Rivalry
  5. Online piracy
  6. A failure to pursue economic models that stray from ‘direct pay’
  7. Rising popularity of Digital Video Recorder has potential to reduce advertising revenues which would negatively impact financial performance of News Corporation
  8. Involvement in scandal leading to closure of News of the World newspaper due to allegations of phone hackings

The threats in the SWOT Analysis of News Corp are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the News Corp SWOT analysis.

About News Corp

The table below gives the brand overview along with its target market, segmentation, positioning & USP

News Corp Overview
Parent Company

News Corp created as holding company for News Limited


Broadcasting& Cables


Media & Entertainment

Tagline/ Slogan

Sports and entertainment around the world;  Creating and distributing top quality news; Creating and distributing top quality news, sports and entertainment around the world


Diversified international media and entertainment company which helps it cope with a downturn in any particular business

News Corp STP

Users of cable network programming, filmed entertainment, television, direct broadcast satellite television and publishing

Target Market

High and Medium section of the pyramid, Investors


Creating and distributing top-quality news, sports and entertainment around the world.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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