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Wikipedia SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: March 27, 2024Read time:

Here is a detailed SWOT analysis of Wikipedia covering strengths, weaknesses, opportunities and threats.

Wikipedia Strengths

  1. Available in various different languages
  2. International presence
  3. Can be edited by experts or any concerned knowledgeable individual
  4. Integrated offerings like Wikitionary, Wikibooks, Wikiversity etc.
  5. Displays source of the content available on Wikipedia which enables user to verify and judge the reliability of content
  6. Over 20 millions articles have been contributed by 100,000 contributors having a reach of over 350 million people

Above are the strengths in the SWOT Analysis of Wikipedia. The strengths of Wikipedia looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Wikipedia Weaknesses

  1. Wikipedia has had issues like duplication and authenticity of content

These were the weaknesses in the Wikipedia SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Wikipedia Opportunities

  1. Integration with various information resources to increase detailed content
  2. Expand moderator’s community to supervise content
  3. Provide opportunities to users to edit information which can be made more accurate

Above we covered the opportunities in Wikipedia SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Wikipedia Threats

  1. Possibility of misleading content uploaded by some sources
  2. Competitive information and knowledge providing portals
  3. Standard modes of obtaining detailed information i.e. magazines, TV, newspapers etc.

The threats in the SWOT Analysis of Wikipedia are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Wikipedia SWOT analysis.

About Wikipedia

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Wikipedia Overview
Parent Company

Wikipedia Inc


Website-Knowledge source


Media & Entertainment

Tagline/ Slogan

The Free Encyclopedia


Free and open knowledge source which can be edited

Wikipedia STP

Internet users

Target Market

Internet users probing for knowledge using online platform


Positioned as a knowledge resource which provides free knowledge and allows content editing

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Wikipedia. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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