CNN SWOT Analysis
Here is a detailed SWOT analysis of CNN covering strengths, weaknesses, opportunities and threats.
Cable News Network which is popularly known as CNN is an American news and information delivery company. It was established to run as a 24-hour news channel by its founder Ted Turner, is owned completely by the American entertainment conglomerate Time Warner. In the initial years, it faced a lot of competition from the already established American news Channels – ‘Big Three’ (NBC, CBS and ABC) but CNN successfully delivered several important news such as Gulf War, September 11 attacks before any other news channels and thus established a reputation for itself. Let us start the SWOT Analysis of CNN below.
CNN Strengths
- CNN programming airs through CNN International, which can be seen by viewers in over 212 countries and territories
- One of the most popular news channels globally
- The company has 36 bureaus (10 domestic, 26 international), more than 900 affiliated local stations, and several regional and foreign-language networks around the world
Above are the strengths in the SWOT Analysis of CNN. The strengths of CNN looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
CNN Weaknesses
- Controversies of world issues have caused uproar
- News covered may sometimes give a biased perspective which doesn’t go out with certain audiences
These were the weaknesses in the CNN SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
CNN Opportunities
- Having more correspondents and covering global events with better analysis of events
- Organise global events to further strengthen brand
Above we covered the opportunities in CNN SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about CNN
CNN Threats
- Threat from competitor and domestic news channels
- Newpapers
The threats in the SWOT Analysis of CNN are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the CNN SWOT analysis.
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About CNN
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| CNN Overview | |
|---|---|
| Parent Company |
Turner Broadcasting System, Inc. (a Time Warner company) |
| Category |
News Channel |
| Sector | |
| Tagline/ Slogan |
The Worldwide Leader in News; CNN = Politics; The Best Political Team on Television; CNN = Money; Go Beyond Borders |
| USP |
Best analysis of US events and news |
| CNN STP | |
| Segmentation |
People seeking news about USA and rest of the world |
| Target Market |
Individual, SEC B,C,D,E |
| Positioning |
The worldwide leader in News |
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