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CNN SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: November 13, 2023Read time:

Here is a detailed SWOT analysis of CNN covering strengths, weaknesses, opportunities and threats.

CNN Strengths

  1. CNN programming airs through CNN International, which can be seen by viewers in over 212 countries and territories
  2. One of the most popular news channels globally
  3. The company has 36 bureaus (10 domestic, 26 international), more than 900 affiliated local stations, and several regional and foreign-language networks around the world

Above are the strengths in the SWOT Analysis of CNN. The strengths of CNN looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

CNN Weaknesses

  1. Controversies of world issues have caused uproar
  2. News covered may sometimes give a biased perspective which doesn’t go out with certain audiences

These were the weaknesses in the CNN SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

CNN Opportunities

  1. Having more correspondents and covering global events with better analysis of events 
  2. Organise global events to further strengthen brand

Above we covered the opportunities in CNN SWOT Analysis. The opportunities for any brand can include prospects of future growth.

CNN Threats

  1. Threat from competitor and domestic news channels
  2. Newpapers

The threats in the SWOT Analysis of CNN are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the CNN SWOT analysis.

About CNN

The table below gives the brand overview along with its target market, segmentation, positioning & USP

CNN Overview
Parent Company

Turner Broadcasting System, Inc. (a Time Warner company)


News Channel


Media & Entertainment

Tagline/ Slogan

The Worldwide Leader in News; CNN = Politics; The Best Political Team on Television; CNN = Money; Go Beyond Borders


Best analysis of US events and news


People seeking news about USA and rest of the world

Target Market

Individual, SEC B,C,D,E


The worldwide leader in News

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to CNN. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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