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CNBC SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: December 05, 2023Read time:

Here is a detailed SWOT analysis of CNBC covering strengths, weaknesses, opportunities and threats.

CNBC Strengths

  1. Big Brand Name in business news
  2. Good presence across the globe through different partnerships e.g. CNBC-TV 18 India
  3. High Quality Content
  4. Live Coverage of Global Markets
  5. Work Closely with markets
  6. Knowledgeable Presenters
  7. Lot of Experts

Above are the strengths in the SWOT Analysis of CNBC. The strengths of CNBC looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

CNBC Weaknesses

  1. The Channel seems difficult for many people to understand who don’t have sound knowledge of business
  2. Mainly Stock Market oriented business content

These were the weaknesses in the CNBC SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

CNBC Opportunities

  1. Diversify into various types of Business Content e.g. entrepreneurship channel etc
  2. Offer programs which simplify business and markets for novice viewers

Above we covered the opportunities in CNBC SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about CNBC

CNBC Threats

  1. Various local business channels
  2. Internet e.g. Finance Apps available on App Stores
  3. Websites dedicated to Stock Markets and business news

The threats in the SWOT Analysis of CNBC are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the CNBC SWOT analysis.

Read Similar SWOT analysis

About CNBC

The table below gives the brand overview along with its target market, segmentation, positioning & USP

CNBC Overview
Parent Company



Business News Channel


Media & Entertainment

Tagline/ Slogan

First in Business Worldwide


Highly trusted Business News Channel


Businessmen and Stock Market Investors

Target Market

Young Middle Class and Businessmen who give lot of importance to news delivered through media


Best Business Channel

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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