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Foursquare SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: August 07, 2023Read time:

Here is a detailed SWOT analysis of Foursquare covering strengths, weaknesses, opportunities and threats.

Foursquare Strengths

  1. User can use the option of “Checkin” to find friends around the location
  2. Allows users to follow specific companies and receive special tips
  3. Compatible with wide range of mobile phone
  4. Simple and Convenient to use
  5. Has over 15 million users and is available in English, German, French, Indonesian, Italian, Korean, Portuguese, Russian, Spanish, Thai, Japanese languages

Above are the strengths in the SWOT Analysis of Foursquare. The strengths of Foursquare looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Foursquare Weaknesses

  1. Relatively new market entrant hence limited reach to masses as compared to social networking giants
  2. Limited physical presence

These were the weaknesses in the Foursquare SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Foursquare Opportunities

  1. Expand capabilities to allow users to use more options to control updates
  2. Acquiring more partnerships with other websites for integration
  3. Acquiring mergers with different locations for check ins

Above we covered the opportunities in Foursquare SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Foursquare Threats

  1. Possibility of wrong or discrepant locations
  2. Possibility of deception by users regarding locations
  3. Newly emerging competitive social networking websites

The threats in the SWOT Analysis of Foursquare are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Foursquare SWOT analysis.

About Foursquare

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Foursquare Overview
Parent Company

Foursquare Labs Inc


Website-social networking


Media & Entertainment

Tagline/ Slogan

Explore the world around you


Location based social networking website for mobile devices

Foursquare STP

Internet users

Target Market

Internet users interested in social networking platforms and websites


Positioned as a social networking website which provides access through mobile and is location based

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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