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Myspace SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: May 01, 2023Read time:

Here is a detailed SWOT analysis of Myspace covering strengths, weaknesses, opportunities and threats.

Myspace Strengths

  1. Celebrity profiles are credible on MySpace
  2. A good platform for entertainment and music
  3. Myspace can function as a platform to share videos and photos
  4. It provides customized profile appearance to users
  5. Available in over 15 languages globally and has over 50 million visitors
  6.  Myspace has close to 1 billion registered members on the website
  7. Users can also play various online radio channels offering a wide variety of music

Above are the strengths in the SWOT Analysis of Myspace. The strengths of Myspace looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Myspace Weaknesses

  1.  Myspace lost significant market share to competing social media websites and smartphone apps
  2. The website has been prone to data leaks and breach of privacy

These were the weaknesses in the Myspace SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Myspace Opportunities

  1. The markets devoid of internet can be tapped as future markets
  2. To have more credible celebrity profiles to engage & attract users
  3. Myspace can integrate with more telecom operators or similar companies

Above we covered the opportunities in Myspace SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Myspace Threats

  1. Competitors present in market can affect the business operations of Myspace
  2. New upcoming social networking websites
  3. Fake accounts and data leaks can lead to loss of trust of the brand

The threats in the SWOT Analysis of Myspace are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Myspace SWOT analysis.

About Myspace

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Myspace Overview
Parent Company Time Inc

Website- Social Networking


Media & Entertainment

Tagline/ Slogan

Discover to be discovered; A Place for friends


Myspace is a social networking websites which can function as a platform to share music and videos. It also has credible celebrity accounts

Myspace STP

Internet utilizing computer users

Target Market

Youth inclined towards internet usage and Business advertisers


Myspace is positioned as an efficient social networking website to stay connected with friends and share videos and photos

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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