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Orkut SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: March 24, 2024Read time:

Here is a detailed SWOT analysis of Orkut covering strengths, weaknesses, opportunities and threats.

Orkut Strengths

  1. Orkut integrated with offerings made by Google, thus increased reach
  2. Early market entry enabled increased customer base when the website was at its peak
  3. Orkut functioned as a platform to share videos and photos
  4. Provides customized profile appearance to users
  5. The website was available in over 48 languages with localized options
  6.  Orkut had grown as a leading social media platform in the USA, Brazil, India and some other countries

Above are the strengths in the SWOT Analysis of Orkut. The strengths of Orkut looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Orkut Weaknesses

  1. Incidents of fake profiles, hate groups affected the brand image of Orkut severaly
  2. Competition lead to users not accessing the website and eventually lead to a dramatic decline

These were the weaknesses in the Orkut SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Orkut Opportunities

  1.  Orkut brand can be resurrected based on its past glory
  2. Integrate with telecom operators or similar companies

Above we covered the opportunities in Orkut SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Orkut Threats

  1. Competitors present in market especially prominent social media sites would not let Orkut come back again
  2. New upcoming social networking websites
  3. Fake accounts and past poor decline will not help revive the brand

The threats in the SWOT Analysis of Orkut are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Orkut SWOT analysis.

About Orkut

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Orkut Overview
Parent Company

Google Incorporation


Website- Social Networking


Media & Entertainment

Tagline/ Slogan

Who do you know?


Orkut provided a user interface which was customizable

Orkut STP

Internet utilizing computer users

Target Market

Youth inclined towards internet usage and Business advertisers


Orkut was positioned as an efficient social networking website to stay connected with friends

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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