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Discovery Toys SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: March 06, 2023Read time:

Here is a detailed SWOT analysis of Discovery Toys covering strengths, weaknesses, opportunities and threats.

Discovery Toys Strengths

  1. Leading brand in toys for early childhood education
  2. Wide product range starting from toys to be used at birth to those that can be used for children older than 8 years
  3. Educational consultants to facilitate the correct usage of the toys to gain maximum impact
  4. Specializes in toys for autistic children and those with special needs

Above are the strengths in the SWOT Analysis of Discovery Toys. The strengths of Discovery Toys looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Discovery Toys Weaknesses

  1. Poor distribution in brick-and-mortar stores
  2. Limited brand recall due to lack of advertising activities

These were the weaknesses in the Discovery Toys SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Discovery Toys Opportunities

  1. To expand its reach to other global markets beyond USA and Canada
  2. Venture further into educational material in the form of books
  3. Expand presence through tie-ups with local stores across the USA

Above we covered the opportunities in Discovery Toys SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Discovery Toys Threats

  1. Increasing usage of educational applications on electronic devices poses a threat to these toys
  2. Cheaper alternatives in the form of i-pad applications etc.
  3. Easy cannibalization by other brands

The threats in the SWOT Analysis of Discovery Toys are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Discovery Toys SWOT analysis.

Read Similar SWOT analysis

About Discovery Toys

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Discovery Toys Overview
Parent Company

Discovery Toys


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan



Educational toys for kids of all ages

Discovery Toys STP

Parents interested in educational toys

Target Market

Young children from upper middle and upper class


Helping parents educate their children through toys

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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