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Dentsu SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: February 29, 2024Read time:

Here is a detailed SWOT analysis of Dentsu covering strengths, weaknesses, opportunities and threats.

Dentsu Strengths

  1. Strong distribution all over the world
  2. Won Advertising agency of the year award at ADFEST
  3. High reputation for quality work to corporates
  4. High number of mergers and acquisitions for expansion

Above are the strengths in the SWOT Analysis of Dentsu. The strengths of Dentsu looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Dentsu Weaknesses

  1. Infamous for reducing corporate tax bill
  2. Strong criticism from competitors for acting as a bad competitor

These were the weaknesses in the Dentsu SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Dentsu Opportunities

  1. Online advertising is a new source of revenue
  2. Adapting new strategies for market research brings in more revenues
  3. Decentralised decision making is helpful as local marketing needs vary from one region to another

Above we covered the opportunities in Dentsu SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Dentsu Threats

  1. Increasing lawsuits due to sheer negligence in preparation of ads
  2. Recession may hit the industry as cut is primarily on marketing budget of corporates
  3. Cut-throat competition offered by other players in the industry

The threats in the SWOT Analysis of Dentsu are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Dentsu SWOT analysis.

About Dentsu

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Dentsu Overview
Parent Company

Dentsu Inc.


Japanese advertising and public relations


Media & Entertainment

Tagline/ Slogan

Network of 20,000 people in more than 100 cities


Pioneered the first newspaper advertisement and television commercial in japan

Dentsu STP

Corporate Organizations

Target Market

Well-established organizations in need of Marketing communications agency


Most creative agency in Asia

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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