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Nielsen Holdings SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: August 02, 2023Read time:

Here is a detailed SWOT analysis of Nielsen Holdings covering strengths, weaknesses, opportunities and threats.

Nielsen Holdings Strengthss

  1. Printing publishing accounts susbtantial part of the revenue of the parent company
  2. High revenue from online publishing and services
  3. Creativity, engagement, proactive behavior, insight, capacity to improvise, capacity to improve, innovation, and synergy are the key strengths
  4. Use of robust technology platforms to deliver best value to customers

Above are the strengths in the SWOT Analysis of Nielsen Holdings. The strengths of Nielsen Holdings looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Nielsen Holdings Weaknesses

  1. Trying to completely transcend traditional publishing to online publishing
  2. Slow in adopting to strategies in the highly competitive market

These were the weaknesses in the Nielsen Holdings SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Nielsen Holdings Opportunities

  1. Leveraging its history to stretch across geographies and areas of expertise
  2. Extract value from the massive amounts of data generated as a by-product of providing professional services

Above we covered the opportunities in Nielsen Holdings SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Nielsen Holdings Threats

  1. High competition of resource allocation to other business developments
  2. Tough competition from the other global players

The threats in the SWOT Analysis of Nielsen Holdings are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Nielsen Holdings SWOT analysis.

Read Similar SWOT analysis

About Nielsen Holdings

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Nielsen Holdings Overview
Parent Company

Nielsen Holdings BV


Printing & Publishing


Media & Entertainment

Tagline/ Slogan



Understanding customer needs and the market trends

Nielsen Holdings STP

People seeking for Professional Information

Target Market

Customers who demand value add and next generation solutions


Combining information, deep expertise, and technology to provide customers with solutions that improve their quality and effectiveness

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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