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Hasbro SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: August 09, 2023Read time:

Here is a detailed SWOT analysis of Hasbro covering strengths, weaknesses, opportunities and threats.

Hasbro Strengths

  1. Diverse product range – ranging from emotion pets for small children to tattoos and games for teenagers
  2. Excellent presence in international markets across America, Europe and Asia
  3. Excellent brand portfolio with subsidiaries such as Playskool, Galoob, Parker Brothers
  4. Exclusivity in toys due to licenses with movies like Star Wars, MASK, G. I. Joe
  5. Excellent global presence and worldwide availability

Above are the strengths in the SWOT Analysis of Hasbro. The strengths of Hasbro looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Hasbro Weaknesses

  1. The poor working conditions in the Chinese manufacturingunits has hurt its brand image
  2. Distribution is mainly through other parties even though Hasbro has such a wide collection

These were the weaknesses in the Hasbro SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Hasbro Opportunities

  1. Increase presence in video game and applications market by leveraging on current licenses
  2. Become a one-stop merchandiser and content provider for companies like Marvel
  3. Increase it’s presence in the distribution space by creating franchisees

Above we covered the opportunities in Hasbro SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Hasbro Threats

  1. Cheaper imitations by Chinese toymakers threaten its position
  2. Outsourced manufacturing means the company must rely heavily on the Chinese
  3. Toys face continuous threat by the advent of electronic alternatives

The threats in the SWOT Analysis of Hasbro are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Hasbro SWOT analysis.

About Hasbro

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Hasbro Overview
Parent Company

Hasbro Inc


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan

Boy Oh Boy! It's A Hasbro Toy!


Strong brands in the toy market

Hasbro STP

Kids and Adults

Target Market

Board game lovers, Action figure enthusiasts


Toys for boys and girls of all ages

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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