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Shaw Communications SWOT Analysis

Published in Media & Entertainment category by MBA Skool Team Last Updated: February 26, 2024Reading time:

Here is a detailed SWOT analysis of Shaw Communications covering strengths, weaknesses, opportunities and threats.

Shaw Communications Strengths

  1. One of Canada's largest telecommunications companies that provides telephone, Internet and television services as well as mass media related services
  2. Economics of scale
  3. Large bundle combines more TV channels, faster Internet speeds and lots of extra calling features for less price
  4. Owned cable system in United States
  5. Shaw has about 2.5 million basic cable subscribers, nearly 2 million Internet customers, and 1.2 million digital telephone users
  6. Shaw Direct provides direct-to-home satellite programming to more than 900,000 subscribers
  7. Free installation for online orders

Above are the strengths in the SWOT Analysis of Shaw Communications. The strengths of Shaw Communications looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Shaw Communications Weaknesses

  1. High staff turnover can hurt Shaw Communications ability to compete
  2. Work inefficiencies (Goods and Services are not properly utilized)
  3. Promotional offers, or Limited Time offers apply to new customers only

These were the weaknesses in the Shaw Communications SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Shaw Communications Opportunities

  1. Discontinue the carriage of FM radio station to free up bandwidth
  2. Convert analog tiered cable service to digital
  3. Launch wireless (i.e. cellular) network covering other demo
  4. Acquire and takeover other television stations
  5. Invest in new media content that will support news and other programming

Above we covered the opportunities in Shaw Communications SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Shaw Communications

Shaw Communications Threats

  1. Availability of substitute products at lower prices leading to easy switches to another product or service
  2. Changes to government rules and regulations
  3. Increased competition due to mature market and less market share
  4. Not all Shaw services are available in all regions

The threats in the SWOT Analysis of Shaw Communications are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Shaw Communications SWOT analysis.

About Shaw Communications

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Shaw Communications Overview
Parent Company

Capital Cable Television Co. Ltd.


Broadcasting& Cables


Media & Entertainment

Tagline/ Slogan

Together is Amazing


Creating exceptional experiences for customers through innovative content and distribution offerings

Shaw Communications STP

Company operates through three business segments: Cable, Satellite and Media

Target Market

Customers consisting of television, Internet, Home Phone and satellite direct to home services


Canada's largest telecommunications companies that provides telephone, Internet and television services as well as mass media related services

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This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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