3 Mobile SWOT Analysis
3 Mobile is one of the leading brands in the telecom service providers sector. 3 Mobile SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of 3 Mobile:
Quick Glance:
Mobile Strengths
- 50:50 JV between 3 and Vodafone is a win- win situation
- Strong brand name and excellent advertising
- High brand loyalty
- Co-sponsorhip with big events
Above are the strengths in the SWOT Analysis of 3 Mobile. The strengths of 3 Mobile looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Mobile Weaknesses
- Pricing decisions can be critical
- Global operations and services are an issue
These were the weaknesses in the 3 Mobile SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Mobile Opportunities
- Multifold expansion helps to build a cult in customer's mind
- Ever growing telecom market 3.Leverage strong brand
Above we covered the opportunities in 3 Mobile SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Mobile Threats
- Competitors low price offering
- Saturation point in Basic telephony service
- Mobile Number Portability
The threats in the SWOT Analysis of 3 Mobile are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the 3 Mobile SWOT analysis.
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About 3 Mobile
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| 3 Mobile Overview | |
|---|---|
| Parent Company |
Three network |
| Category |
Mobile service provider |
| Sector | |
| Tagline/ Slogans |
Welcome to our network |
| USP |
Australia's 1st 3G mobile network offering services like Video calling, mobile tv, mobile broadband, multiplayer gaming |
| 3 Mobile STP | |
| Segmentation |
Internet savvy, gamers, socialites, Young Upward Professionals |
| Target Market |
Students, Professionals, Senior citizens |
| Positioning |
Better value, bigger choice |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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