3 Mobile SWOT Analysis

Published in Telecom Service Providers category by MBA Skool Team

Here is a detailed SWOT analysis of 3 Mobile covering strengths, weaknesses, opportunities and threats.

Mobile Strengths

  1. 50:50 JV between 3 and Vodafone is a win- win situation
  2. Strong brand name and excellent advertising
  3. High brand loyalty
  4. Co-sponsorhip with big events

Above are the strengths in the SWOT Analysis of 3 Mobile. The strengths of 3 Mobile looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Mobile Weaknesses

  1. Pricing decisions can be critical
  2. Global operations and services are an issue

These were the weaknesses in the 3 Mobile SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Mobile Opportunities

  1. Multifold expansion helps to build a cult in customer's mind
  2. Ever growing telecom market 3.Leverage strong brand

Above we covered the opportunities in 3 Mobile SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Mobile Threats

  1. Competitors low price offering
  2. Saturation point in Basic telephony service
  3. Mobile Number Portability

The threats in the SWOT Analysis of 3 Mobile are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the 3 Mobile SWOT analysis.

Continue reading more about the brand/company.

About 3 Mobile

The table below gives the brand overview along with its target market, segmentation, positioning & USP

3 Mobile Overview
Parent Company

Three network

Category

Mobile service provider

Sector

Telecom Service Providers

Tagline/ Slogans

Welcome to our network

USP

Australia's 1st 3G mobile network offering services like  Video calling, mobile tv, mobile broadband, multiplayer gaming

3 Mobile STP
Segmentation

Internet savvy, gamers, socialites, Young Upward Professionals

Target Market

Students, Professionals, Senior citizens

Positioning

Better value, bigger choice


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to 3 Mobile. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin