3 Mobile SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 8769

SWOT analysis of 3 Mobile analyses the brand/company with its strengths, weaknesses, opportunities & threats. In 3 Mobile SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like 3 Mobile to benchmark its business & performance as compared to the competitors and industry. 3 Mobile is one of the leading brands in the telecom service providers sector. The table below also lists the top 3 Mobile competitors and elaborates 3 Mobile market segmentation, target group, positioning & Unique Selling Proposition (USP).

3 Mobile SWOT, Competitors, Marketing STP & Brand analysis Table
3 Mobile Brand Analysis
Parent Company

Three network

Category

Mobile service provider

Sector

Telecom Service Providers

Tagline/ Slogans

Welcome to our network

USP

Australia's 1st 3G mobile network offering services like  Video calling, mobile tv, mobile broadband, multiplayer gaming

3 Mobile STP
Segment

Internet savvy, gamers, socialites, Young Upward Professionals

Target Group

Students, Professionals, Senior citizens

Positioning

Better value, bigger choice

3 Mobile SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of 3 Mobile. Strengths are:

1.50:50 JV between 3 and Vodafone is a win- win situation
2.Strong brand name and excellent advertising
3.High brand loyalty
4.Co-sponsorhip with big events

Weaknesses

Here are the weaknesses in the 3 Mobile SWOT Analysis:

1.Pricing decisions can be critical
2.Global operations and services are an issue

Opportunities

Following are the Opportunities in 3 Mobile SWOT Analysis:

1.Multifold expansion helps to build a cult in customer's mind
2.Ever growing telecom market 3.Leverage strong brand

Threats

The threats in the SWOT Analysis of 3 Mobile are as mentioned:

1.Competitors low price offering
2. Saturation point in Basic telephony service
3.Mobile Number Portability

3 Mobile Competition
Competitors

1.Vodafone
2.O2 Mobile
3.Telenor
4.AT&T

The brandguide table above concludes the 3 Mobile SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to 3 Mobile. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: