3 Mobile SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 9112

SWOT analysis of 3 Mobile analyses the brand/company with its strengths, weaknesses, opportunities & threats. In 3 Mobile SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like 3 Mobile to benchmark its business & performance as compared to the competitors and industry. 3 Mobile is one of the leading brands in the telecom service providers sector. The table below also lists the top 3 Mobile competitors and elaborates 3 Mobile market segmentation, target group, positioning & Unique Selling Proposition (USP).

3 Mobile SWOT, Competitors, Marketing STP & Brand analysis Table
3 Mobile Brand Analysis
Parent Company

Three network


Mobile service provider


Telecom Service Providers

Tagline/ Slogans

Welcome to our network


Australia's 1st 3G mobile network offering services like  Video calling, mobile tv, mobile broadband, multiplayer gaming

3 Mobile STP

Internet savvy, gamers, socialites, Young Upward Professionals

Target Group

Students, Professionals, Senior citizens


Better value, bigger choice

3 Mobile SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of 3 Mobile. Strengths are:

1.50:50 JV between 3 and Vodafone is a win- win situation
2.Strong brand name and excellent advertising
3.High brand loyalty
4.Co-sponsorhip with big events


Here are the weaknesses in the 3 Mobile SWOT Analysis:

1.Pricing decisions can be critical
2.Global operations and services are an issue


Following are the Opportunities in 3 Mobile SWOT Analysis:

1.Multifold expansion helps to build a cult in customer's mind
2.Ever growing telecom market 3.Leverage strong brand


The threats in the SWOT Analysis of 3 Mobile are as mentioned:

1.Competitors low price offering
2. Saturation point in Basic telephony service
3.Mobile Number Portability

3 Mobile Competition

2.O2 Mobile

The brandguide table above concludes the 3 Mobile SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to 3 Mobile. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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