SWOT analysis of 3 Mobile analyses the brand/company with its strengths, weaknesses, opportunities & threats. In 3 Mobile SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like 3 Mobile to benchmark its business & performance as compared to the competitors and industry. 3 Mobile is one of the leading brands in the telecom service providers sector. The table below also lists the top 3 Mobile competitors and elaborates 3 Mobile market segmentation, target group, positioning & Unique Selling Proposition (USP).
| 3 Mobile Brand Analysis | |
|---|---|
| Parent Company |
Three network |
| Category |
Mobile service provider |
| Sector | |
| Tagline/ Slogans |
Welcome to our network |
| USP |
Australia's 1st 3G mobile network offering services like Video calling, mobile tv, mobile broadband, multiplayer gaming |
| 3 Mobile STP | |
| Segment |
Internet savvy, gamers, socialites, Young Upward Professionals |
| Target Group |
Students, Professionals, Senior citizens |
| Positioning |
Better value, bigger choice |
| 3 Mobile SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of 3 Mobile. Strengths are: 1.50:50 JV between 3 and Vodafone is a win- win situation |
| Weaknesses |
Here are the weaknesses in the 3 Mobile SWOT Analysis: 1.Pricing decisions can be critical |
| Opportunities |
Following are the Opportunities in 3 Mobile SWOT Analysis: 1.Multifold expansion helps to build a cult in customer's mind |
| Threats |
The threats in the SWOT Analysis of 3 Mobile are as mentioned: 1.Competitors low price offering |
| 3 Mobile Competition | |
| Competitors | |
The brandguide table above concludes the 3 Mobile SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to 3 Mobile. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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