3 Mobile SWOT Analysis, Competitors & USP
SWOT analysis of 3 Mobile analyses the brand by its strengths, weaknesses, opportunities & threats. In 3 Mobile SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like 3 Mobile to benchmark its business & performance as compared to the competitors. 3 Mobile is one of the leading brands in the telecom service providers sector.
The article below lists the 3 Mobile SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the 3 Mobile SWOT Analysis:
In this article:
SWOT Analysis of 3 Mobile
For 3 Mobile, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
3 Mobile Strengths
The strengths of 3 Mobile looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of 3 Mobile :
1.50:50 JV between 3 and Vodafone is a win- win situation
2.Strong brand name and excellent advertising
3.High brand loyalty
4.Co-sponsorhip with big events
3 Mobile Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the 3 Mobile SWOT Analysis:
1.Pricing decisions can be critical
2.Global operations and services are an issue
3 Mobile Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in 3 Mobile SWOT Analysis:
1.Multifold expansion helps to build a cult in customer's mind
2.Ever growing telecom market 3.Leverage strong brand
3 Mobile Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of 3 Mobile are as mentioned:
1.Competitors low price offering
2. Saturation point in Basic telephony service
3.Mobile Number Portability
Hence this concludes the 3 Mobile SWOT analysis.
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About 3 Mobile
| 3 Mobile Overview | |
|---|---|
| Parent Company |
Three network |
| Category |
Mobile service provider |
| Sector | |
| Tagline/ Slogans |
Welcome to our network |
| USP |
Australia's 1st 3G mobile network offering services like Video calling, mobile tv, mobile broadband, multiplayer gaming |
| 3 Mobile STP | |
| Segmentation |
Internet savvy, gamers, socialites, Young Upward Professionals |
| Target Market |
Students, Professionals, Senior citizens |
| Positioning |
Better value, bigger choice |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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