3 Mobile SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of 3 Mobile analyses the brand/company with its strengths, weaknesses, opportunities & threats. In 3 Mobile SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like 3 Mobile to benchmark its business & performance as compared to the competitors and industry. As of 2020, 3 Mobile is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top 3 Mobile competitors and includes 3 Mobile target market, segmentation, positioning & Unique Selling Proposition (USP).

3 Mobile SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
3 Mobile Brand Analysis
Parent Company

Three network


Mobile service provider


Telecom Service Providers

Tagline/ Slogans

Welcome to our network


Australia's 1st 3G mobile network offering services like  Video calling, mobile tv, mobile broadband, multiplayer gaming

3 Mobile STP
3 Mobile Segmentation

Internet savvy, gamers, socialites, Young Upward Professionals

3 Mobile Target Market

Students, Professionals, Senior citizens

3 Mobile Positioning

Better value, bigger choice

3 Mobile SWOT Analysis
3 Mobile Strengths

Below are the Strengths in the SWOT Analysis of 3 Mobile:

1.50:50 JV between 3 and Vodafone is a win- win situation
2.Strong brand name and excellent advertising
3.High brand loyalty
4.Co-sponsorhip with big events

3 Mobile Weaknesses

Here are the weaknesses in the 3 Mobile SWOT Analysis:

1.Pricing decisions can be critical
2.Global operations and services are an issue

3 Mobile Opportunities

Following are the Opportunities in 3 Mobile SWOT Analysis:

1.Multifold expansion helps to build a cult in customer's mind
2.Ever growing telecom market 3.Leverage strong brand

3 Mobile Threats

The threats in the SWOT Analysis of 3 Mobile are as mentioned:

1.Competitors low price offering
2. Saturation point in Basic telephony service
3.Mobile Number Portability

3 Mobile Competition

2.O2 Mobile

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to 3 Mobile. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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