3 Mobile SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of 3 Mobile analyses the brand by its strengths, weaknesses, opportunities & threats. In 3 Mobile SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like 3 Mobile to benchmark its business & performance as compared to the competitors. 3 Mobile is one of the leading brands in the telecom service providers sector.

The article below lists the 3 Mobile SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the 3 Mobile SWOT Analysis:

SWOT Analysis of 3 Mobile

For 3 Mobile, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

3 Mobile Strengths

The strengths of 3 Mobile looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of 3 Mobile :

1.50:50 JV between 3 and Vodafone is a win- win situation
2.Strong brand name and excellent advertising
3.High brand loyalty
4.Co-sponsorhip with big events

3 Mobile Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the 3 Mobile SWOT Analysis:

1.Pricing decisions can be critical
2.Global operations and services are an issue


3 Mobile Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in 3 Mobile SWOT Analysis:

1.Multifold expansion helps to build a cult in customer's mind
2.Ever growing telecom market 3.Leverage strong brand

3 Mobile Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of 3 Mobile are as mentioned:

1.Competitors low price offering
2. Saturation point in Basic telephony service
3.Mobile Number Portability


Hence this concludes the 3 Mobile SWOT analysis.

Continue reading more about the brand/company.

About 3 Mobile

3 Mobile Overview
Parent Company

Three network

Category

Mobile service provider

Sector

Telecom Service Providers

Tagline/ Slogans

Welcome to our network

USP

Australia's 1st 3G mobile network offering services like  Video calling, mobile tv, mobile broadband, multiplayer gaming

3 Mobile STP
Segmentation

Internet savvy, gamers, socialites, Young Upward Professionals

Target Market

Students, Professionals, Senior citizens

Positioning

Better value, bigger choice

3 Mobile Competitors

1.Vodafone
2.O2 Mobile
3.Telenor
4.AT&T


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to 3 Mobile. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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