O2 Mobile SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

O2 Mobile SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of O2 Mobile, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like O2 Mobile to benchmark its business & performance as compared to the competitors, and make strategic improvements. O2 Mobile is one of the leading brands in the telecom service providers sector.

The article below lists the O2 Mobile SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the O2 Mobile SWOT Analysis:

SWOT Analysis of O2 Mobile

For O2 Mobile, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

O2 Mobile Strengths

The strengths of O2 Mobile looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of O2 Mobile :

1.Strong brand name
2.Good advertising and brand presence
3.Sponsors many global sports events
4.Good network coverage and services

O2 Mobile Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the O2 Mobile SWOT Analysis:

1.Limited global operations
2.Severe price competition in the market

O2 Mobile Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in O2 Mobile SWOT Analysis:

1.Extending market to different countries
2.Tapping newer markets

O2 Mobile Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of O2 Mobile are as mentioned:

1.Licensing considering regulations for international entrant
2.Mobile Number portability

Hence this concludes the O2 Mobile SWOT analysis.

Continue reading more about the brand/company.

About O2 Mobile

O2 Mobile Overview
Parent Company



Mobile service provider


Telecom Service Providers

Tagline/ Slogans

We're better, connected


One of the biggest British telecom players

O2 Mobile STP

Everyone wanting to use a cell phone

Target Market

Individuals, enterprises and international telecommunications companies, ISPs, content providers and mobile operators.


O2 provides the best connectivity in mobile service

O2 Mobile Competitors

2.Three Mobile

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to O2 Mobile. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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