O2 Mobile SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of O2 Mobile analyses the brand/company with its strengths, weaknesses, opportunities & threats. In O2 Mobile SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like O2 Mobile to benchmark its business & performance as compared to the competitors and industry. As of 2020, O2 Mobile is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top O2 Mobile competitors and includes O2 Mobile target market, segmentation, positioning & Unique Selling Proposition (USP).

O2 Mobile SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
O2 Mobile Brand Analysis
Parent Company



Mobile service provider


Telecom Service Providers

Tagline/ Slogans

We're better, connected


One of the biggest British telecom players

O2 Mobile STP
O2 Mobile Segmentation

Everyone wanting to use a cell phone

O2 Mobile Target Market

Individuals, enterprises and international telecommunications companies, ISPs, content providers and mobile operators.

O2 Mobile Positioning

O2 provides the best connectivity in mobile service

O2 Mobile SWOT Analysis
O2 Mobile Strengths

Below are the Strengths in the SWOT Analysis of O2 Mobile:

1.Strong brand name
2.Good advertising and brand presence
3.Sponsors many global sports events
4.Good network coverage and services

O2 Mobile Weaknesses

Here are the weaknesses in the O2 Mobile SWOT Analysis:

1.Limited global operations
2.Severe price competition in the market

O2 Mobile Opportunities

Following are the Opportunities in O2 Mobile SWOT Analysis:

1.Extending market to different countries
2.Tapping newer markets

O2 Mobile Threats

The threats in the SWOT Analysis of O2 Mobile are as mentioned:

1.Licensing considering regulations for international entrant
2.Mobile Number portability

O2 Mobile Competition

2.Three Mobile

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to O2 Mobile. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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