O2 Mobile SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 9945

SWOT analysis of O2 Mobile analyses the brand/company with its strengths, weaknesses, opportunities & threats. In O2 Mobile SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like O2 Mobile to benchmark its business & performance as compared to the competitors and industry. O2 Mobile is one of the leading brands in the telecom service providers sector. The table below also lists the top O2 Mobile competitors and elaborates O2 Mobile market segmentation, target group, positioning & Unique Selling Proposition (USP).

O2 Mobile SWOT, Competitors, Marketing STP & Brand analysis Table
O2 Mobile Brand Analysis
Parent Company

Telefónica

Category

Mobile service provider

Sector

Telecom Service Providers

Tagline/ Slogans

We're better, connected

USP

One of the biggest British telecom players

O2 Mobile STP
Segment

Everyone wanting to use a cell phone

Target Group

Individuals, enterprises and international telecommunications companies, ISPs, content providers and mobile operators.

Positioning

O2 provides the best connectivity in mobile service

O2 Mobile SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of O2 Mobile. Strengths are:

1.Strong brand name
2.Good advertising and brand presence
3.Sponsors many global sports events
4.Good network coverage and services

Weaknesses

Here are the weaknesses in the O2 Mobile SWOT Analysis:

1.Limited global operations
2.Severe price competition in the market

Opportunities

Following are the Opportunities in O2 Mobile SWOT Analysis:

1.Extending market to different countries
2.Tapping newer markets

Threats

The threats in the SWOT Analysis of O2 Mobile are as mentioned:

1.Licensing considering regulations for international entrant
2.Mobile Number portability

O2 Mobile Competition
Competitors

1.Vodafone
2.Three Mobile
3.Telenor
4.AT&T

The brandguide table above concludes the O2 Mobile SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to O2 Mobile. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: