O2 Mobile SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 10005

SWOT analysis of O2 Mobile analyses the brand/company with its strengths, weaknesses, opportunities & threats. In O2 Mobile SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like O2 Mobile to benchmark its business & performance as compared to the competitors and industry. O2 Mobile is one of the leading brands in the telecom service providers sector. The table below also lists the top O2 Mobile competitors and elaborates O2 Mobile market segmentation, target group, positioning & Unique Selling Proposition (USP).

O2 Mobile SWOT, Competitors, Marketing STP & Brand analysis Table
O2 Mobile Brand Analysis
Parent Company



Mobile service provider


Telecom Service Providers

Tagline/ Slogans

We're better, connected


One of the biggest British telecom players

O2 Mobile STP

Everyone wanting to use a cell phone

Target Group

Individuals, enterprises and international telecommunications companies, ISPs, content providers and mobile operators.


O2 provides the best connectivity in mobile service

O2 Mobile SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of O2 Mobile. Strengths are:

1.Strong brand name
2.Good advertising and brand presence
3.Sponsors many global sports events
4.Good network coverage and services


Here are the weaknesses in the O2 Mobile SWOT Analysis:

1.Limited global operations
2.Severe price competition in the market


Following are the Opportunities in O2 Mobile SWOT Analysis:

1.Extending market to different countries
2.Tapping newer markets


The threats in the SWOT Analysis of O2 Mobile are as mentioned:

1.Licensing considering regulations for international entrant
2.Mobile Number portability

O2 Mobile Competition

2.Three Mobile

The brandguide table above concludes the O2 Mobile SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to O2 Mobile. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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