O2 SWOT Analysis
O2 is one of the leading brands in the telecom service providers sector. O2 SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of O2:
Quick Glance:
O2 Strengths
- Strong brand name
- Good advertising and brand presence
- Sponsors many global sports events
- Good network coverage and services
Above are the strengths in the SWOT Analysis of O2. The strengths of O2 looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
O2 Weaknesses
- Limited global operations
- Severe price competition in the market
These were the weaknesses in the O2 SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Read more about O2
O2 Opportunities
- Extending market to different countries
- Tapping newer markets
Above we covered the opportunities in O2 SWOT Analysis. The opportunities for any brand can include prospects of future growth.
O2 Threats
- Licensing considering regulations for international entrant
- Mobile Number portability
The threats in the SWOT Analysis of O2 are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the O2 SWOT analysis.
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About O2
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| O2 Overview | |
|---|---|
| Parent Company |
Telefónica |
| Category |
Mobile service provider |
| Sector | |
| Tagline/ Slogans |
We're better, connected |
| USP |
One of the biggest British telecom players |
| O2 STP | |
| Segmentation |
Everyone wanting to use a cell phone |
| Target Market |
Individuals, enterprises and international telecommunications companies, ISPs, content providers and mobile operators. |
| Positioning |
O2 provides the best connectivity in mobile service |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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