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  3. Axiata Group Berhad SWOT Analysis

Axiata Group Berhad SWOT Analysis

Published by MBA Skool Team in Telecom Service Providers category Last Updated: March 15, 2024Read time:

Here is a detailed SWOT analysis of Axiata Group Berhad covering strengths, weaknesses, opportunities and threats.

Axiata Group Berhad Strengths

  1. High price competitiveness in SE Asia
  2. A very huge size and nearly 20,000 employees
  3. Diversified into many segments
  4. Line with evolution of the telecommunications market
  5. Strong R&D department
  6. Strong market reputation and presence in the sector

Above are the strengths in the SWOT Analysis of Axiata Group Berhad. The strengths of Axiata Group Berhad looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Axiata Group Berhad Weaknesses

  1. Recent Low market share is a concern
  2. Low margins in many segments

These were the weaknesses in the Axiata Group Berhad SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Axiata Group Berhad Opportunities

  1. Market penetration in internet usage is increasing
  2. Population growth and urbanization is increasing the demand
  3. Growth in telecommunication service industry
  4. IPO offerings in other countries

Above we covered the opportunities in Axiata Group Berhad SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Axiata Group Berhad Threats

  1. Subscriber War Business Practices
  2. Smartphone war
  3. Rapid changes in technolog
  4. Competition throughaggressive advertising

The threats in the SWOT Analysis of Axiata Group Berhad are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Axiata Group Berhad SWOT analysis.

Read Similar SWOT analysis

About Axiata Group Berhad

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Axiata Group Berhad Overview
Parent Company

Axiata Group


Communication Equipment


Telecom Service Providers

Tagline/ Slogan

Advancing Asia


Axiata takes different strategies and brands to capture different markets throughout Asia

Axiata Group Berhad STP

Mobile telephony companies, carriers, service providers and


Target Market

Telecom Companies, IT firms, Construction companies, Internet service providers , Consumer mobile/telephony services


Axiata is one of the largest Asian telecommunications companies

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Axiata Group Berhad. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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