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  3. 3 Mobile SWOT Analysis

3 Mobile SWOT Analysis

Published by MBA Skool Team in Telecom Service Providers category Last Updated: September 24, 2023Read time:

Here is a detailed SWOT analysis of 3 Mobile covering strengths, weaknesses, opportunities and threats.

Mobile Strengths

  1. 50:50 JV between 3 and Vodafone is a win- win situation
  2. Strong brand name and excellent advertising
  3. High brand loyalty
  4. Co-sponsorhip with big events

Above are the strengths in the SWOT Analysis of 3 Mobile. The strengths of 3 Mobile looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Mobile Weaknesses

  1. Pricing decisions can be critical
  2. Global operations and services are an issue

These were the weaknesses in the 3 Mobile SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Mobile Opportunities

  1. Multifold expansion helps to build a cult in customer's mind
  2. Ever growing telecom market 3.Leverage strong brand

Above we covered the opportunities in 3 Mobile SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Mobile Threats

  1. Competitors low price offering
  2. Saturation point in Basic telephony service
  3. Mobile Number Portability

The threats in the SWOT Analysis of 3 Mobile are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the 3 Mobile SWOT analysis.

About 3 Mobile

The table below gives the brand overview along with its target market, segmentation, positioning & USP

3 Mobile Overview
Parent Company

Three network


Mobile service provider


Telecom Service Providers

Tagline/ Slogans

Welcome to our network


Australia's 1st 3G mobile network offering services like  Video calling, mobile tv, mobile broadband, multiplayer gaming

3 Mobile STP

Internet savvy, gamers, socialites, Young Upward Professionals

Target Market

Students, Professionals, Senior citizens


Better value, bigger choice

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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