Published by MBA Skool Team, Last Updated: February 06, 2019
Marketing Strategy of Buffalo Wild Wings analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). There are several marketing strategies like product innovation, pricing approach, promotion planning etc. These business strategies, based on Buffalo Wild Wings marketing mix, help the brand succeed in the market.
Buffalo Wild Wings marketing strategy helps the brand/company to position itself competitively in the market and achieve its business goals & objectives.
Let us start the Buffalo Wild Wings Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies:
The product strategy and mix in Buffalo Wild Wings marketing strategy can be explained as follows:
Buffalo Wild Wings is one of the leading restaurant chains in world. Buffalo Wild Wings is service based company who provide dining and bar services. It has its specialty wings and beverages which is its main offering. The restaurant tries to maintain an image of young, energetic and vibrant culture to attract the teenagers and youth. It has different variety if burgers, tacos, wings, sandwiches and salads offered with a lot of home-made sauces. It also has offerings for kids and vegetarian people as a part of its marketing mix product & service offering.
Buffalo Wild Wings Price/Pricing Strategy:
Below is the pricing strategy in Buffalo Wild Wings marketing strategy:
Buffalo Wild Wings have taken competitive pricing strategy to attract more consumers.
It offers Happy hours to promote sales during times when there is less footfall by decreasing the prices even more. Every week, it has special wing days to increase the sales of buffalo wings. It also takes surveys for which it offers a discount of $5 on the next purchase.
The promotional and advertising strategy in the Buffalo Wild Wings marketing strategy is as follows:
Buffalo Wild Wings promotes its restaurant by offering the happy hours and special days. It also has Buffalo Wild Wings T shirts and hats which it gifts to regular customer. It offers coupons to attract more consumers. It also sells its sauces at different stores. As it is considered to be a sports bar, then to attract more women consumers, more women friendly offers are created.
Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of Buffalo Wild Wings.
The staff employed by Buffalo Wild Wings are trained and customer friendly. The New York style food prepared by the chefs are of very high quality. Buffalo Wild Wings is a customer-oriented company trying to achieve excellence through its service. All the employees go through an interview and orientation program before the six days training. Staffs are trained by the Wing Certified Trainer.
The service is delivered in the form of food served and drinks from the bar. There is a lot of variety in the menu but they are famous for New York style chicken wings. There is a bar in the restaurant with several drinks and beverages. Delivery is done by well-trained waiters. Buffalo Wild Wings also delivers food to the home as well.
The service is mostly delivered at restaurants where there are more than 50 televisions with sports channel running. They also provide buzztimer board to play poker and trivia while watching the tv. They have also created Buffalo Wild Wings Buzztimer app for Iphone and Andriod to play with the need of board. Hence this completes the marketing mix of Buffalo Wild Wings.
About Buffalo Wild Wings:
Buffalo Wild Wings is chain of restaurant and sports bar founded in 1982 by Jim Disbrow and Scott Lowery. It has a network of more than 1238 restaurants which are either franchised or company owned. It specializes in giving authentic buffalo wings, providing a sports environment. It has a tagline of ‘Fuel Your Fun’ focusing on a place where friends will come together, enjoy the food and sports. With time, it has also diversified in many countries like Canada, UAE, Saudi Arabia etc. Buffalo Wild Wings is known for its own sauces and beverages. It has a nick name of B-Dubs in United States.
Their mission is to Wow people every day. They are highly customer centered, team focused and dedicated to excellency.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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