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Buffalo Wild Wings SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: July 23, 2023Read time:

Here is a detailed SWOT analysis of Buffalo Wild Wings covering strengths, weaknesses, opportunities and threats.

Buffalo Wild Wings Strengths

  1. Unique sauces and seasonings
  2. Association with sport ensures a frequent clientele
  3. Strong brand equity in the U.S.
  4. Customer experienced enhanced by offering live sports and special menus
  5. Over 1000+ locations spread across the US
  6. Promos, gift cards etc are value added services for customers

Above are the strengths in the SWOT Analysis of Buffalo Wild Wings. The strengths of Buffalo Wild Wings looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Buffalo Wild Wings Weaknesses

  1. High fat, high calorie food can turn off health conscious people
  2. Reached a saturation in the U.S. can slowdown growth
  3. Restrictive concept which appeals mostly to sports enthusiasts

These were the weaknesses in the Buffalo Wild Wings SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Buffalo Wild Wings Opportunities

  1. Present only in the U.S. and Canada, possibility to explore new countries/markets
  2. Introduce more variety on the menu
  3. Focus on kids menu can also attract families with children

Above we covered the opportunities in Buffalo Wild Wings SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Buffalo Wild Wings

Buffalo Wild Wings Threats

  1. Change in lifestyle and attitude towards healthy and vegetarian food options
  2. Strong presence of competition
  3. Rising costs of raw materials and unfavorable govt policies can affect business operations

The threats in the SWOT Analysis of Buffalo Wild Wings are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Buffalo Wild Wings SWOT analysis.

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About Buffalo Wild Wings

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Buffalo Wild Wings Overview
Parent Company

Buffalo Wild Wings




Food & Beverages

Tagline/ Slogan



Chicken wings with a variety of sauces

Buffalo Wild Wings STP

Age, Income, Lifestyle, Personality

Target Market

Age group 12-65, middle and upper income group, sports enthusiasts


A restaurant and bar for sports enthusiasts

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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