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Kinder Chocolate SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: June 26, 2023Read time:

Here is a detailed SWOT analysis of Kinder Chocolate covering strengths, weaknesses, opportunities and threats.

Kinder Chocolate Strengths

  1. More than 60 years old brand
  2. High Brand loyalty
  3. Trusted brand by mothers for their children
  4. Small in size for kids
  5. Good quality ingredients, with the goodness of milk
  6. Popular brand name
  7. Popular parent brand-Ferrero
  8. Globally marketed brand
  9. Available in variety of packages, i.e. 4 to 40 bars

Above are the strengths in the SWOT Analysis of Kinder Chocolate. The strengths of Kinder Chocolate looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Kinder Chocolate Weaknesses

  1. Lack of advertising in emerging markets
  2. Lots of options available hence high brand switching

These were the weaknesses in the Kinder Chocolate SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Kinder Chocolate Opportunities

  1. Tap the untapped markets like India
  2. Growing concern about heating habits of kids
  3. Advertise and market the product in all the markets
  4. Sponsorship to events, shows and competition for kids

Above we covered the opportunities in Kinder Chocolate SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Kinder Chocolate Threats

  1. Competition from other chocolate brands
  2. Rise in cost of raw materials like sugar
  3. Inflation may cause fall in sales as chocolate in not a necessity

The threats in the SWOT Analysis of Kinder Chocolate are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Kinder Chocolate SWOT analysis.

Read Similar SWOT analysis

About Kinder Chocolate

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Kinder Chocolate Overview
Parent Company





Food & Beverages

Tagline/ Slogan

Invented for kids, Approved by mums


A milk chocolate for kids, which is small in size and made with good quality ingredients

Kinder Chocolate STP

Mothers looking for a good quality chocolate for their kids

Target Market

Small children


A good quality, tasty,  milk chocolate which is specially made for kids

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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