MLB Major League Baseball Marketing Strategy & Marketing Mix (4Ps)
Published by MBA Skool Team, Last Updated: February 26, 2019
Marketing Strategy of MLB Major League Baseball analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). There are several marketing strategies like product innovation, pricing approach, promotion planning etc. These business strategies, based on MLB Major League Baseball marketing mix, help the brand succeed.
MLB Major League Baseball marketing strategy helps the brand/company to position itself competitively in the market and achieve its business goals & objectives.
Let us start the MLB Major League Baseball Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies:
MLB Major League Baseball Product Strategy:
The product strategy and mix in MLB Major League Baseball marketing strategy can be explained as follows:
Major League Baseball (MLB) is the leading baseball league competition in USA having several teams. It involves the players from everywhere throughout the world. An ideal mix of baseball and excitement. It's giving a phase to numerous adolescents to demonstrate their talent and gain experience. The audience are given an opportunity to be entertained by the MLB athletes taking part in the match. This acts as a medium of spending your leisure time experiencing something. So, this can be put up as a service like we go to the movie theatres. A game of baseball faces severe competitions from other modes of entertainment like movies, other sports too. Match tickets, merchandise, baseball equipment etc all form a part of the product offerings of MLB.
Image: company website
MLB Major League Baseball Price/Pricing Strategy:
Below is the pricing strategy in MLB Major League Baseball marketing strategy:
MLB earns revenues through tick sales, broadcasting rights and sponsorships.
Everything costs something to the consumer, be it a product or a service. In this case it is the fee of the ticket that the spectator pays to watch the match at the stadium or the tv subscription charges that is paid by the consumers if he chooses to watch it on the tv. Since MLB is very popular in America and there are very few competing sports the prices are strategically determined so that nobody is losing out anything be it the stadium owner, television broadcaster, the players and the staff. The price also sometimes varies with the quality of teams playing and goes through seasonal fluctuations.
MLB Major League Baseball Place & Distribution Strategy:
Following is the distribution strategy in the MLB Major League Baseball marketing mix:
Major League Baseball (MLB) service can be availed at home through tv, mobile and any electronic device with a display supporting video player. This is also consumed at the stadium when a spectator watches the match. As this is a service so this is intangible. Although we can debate about its perishability.
The MLB games are held in stadiums spread across various cities in USA.
MLB Major League Baseball Promotion & Advertising Strategy:
The promotional and advertising strategy in the MLB Major League Baseball marketing strategy is as follows:
Major League Baseball (MLB) uses extensive promotion using TVCs, merchandising, online ads, media coverage etc. Most stadiums have their own way of promoting the matches that they are going to host. If the match is between two rival teams then the amount of effort required by the promoters is less. Promotions are done through hoarding, banners, billboards, tv commercials, print media and over the radio stations sometimes.
Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of Major League Baseball (MLB).
Since entertainment is basically a service. Here the service provider are players as its their responsibility to play and win and entertain us in the whole process of doing so. Individuals are extremely energized towards MLB as this is just a single platform that brings diverse players of various nations at one stage, for which they will in general get pulled in to see their most loved player perform. A portion of the gatherings of people are likewise pulled in to see their most loved big name cheering for the group.
MLB overall is the greatest occasion of the year for which long periods of readiness are to be finished. For example, sorting out the particular 30 groups who are performing for the occasion and the most critical of all is advertising the MLB as it needs to achieve the wide scope of gathering of people internationally. A course of action of arena where this occasion will be held is additionally settled well previously. At long last and most critical of all is execution of the Event.
MLB stadiums, tickets, website etc are a part of its physical presence. Individuals sit tight for this season as they get everything in an upbeat package. MLB is additionally the greatest stage for publicizing and advancing diverse item or brands which is plainly distinguishable amid the occasion. This completes the marketing mix of Major League Baseball (MLB).
About Major League Baseball (MLB):
Major League Baseball (MLB) is a professional baseball league, which was established in 2000 after the amalgamation of 2 other leagues which existed earlier. The main intention behind the formation of the league was to give the young and talented kids in the country a shot at showcasing their talent and developing it as a skill which will make them a professional in baseball. Then the focus shifted to baseball being a medium of entertainment for the people watching the match.
Americans slowly developed this into an occasion of family outings and picnics. But the main component stayed the same and that was entertainment.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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