Lotus Chocolate Company SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3531
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SWOT Analysis of Lotus Chocolate Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lotus Chocolate Company

Parent Company

Lotus Chocolate Company Ltd

Category

Food Processing

Sector

Foods and Beverages

Tagline/ Slogan

In the business of pure joy

USP

Smooth and creamy chocolate

Product Portfolio

Brands

1.Chuckles

2.Superr Carr

3.Kajoos

4.Milky Punch

5.High 5

6.Gobble

STP

Segment

People loving chocolates

Target Group

People in upper middle class and higher classes

Positioning

Premium chocolate

SWOT Analysis

Strengths

1.Deals in industrial as well as consumer products

2.Smooth and creamy chocolate

3.Excellent qualityof the chocolates

4. Good availability in parts of India

Weaknesses

1.Presence only in south and western India

2.Lot of foreign players like Lindt entering the marketmeans limited market share

Opportunities

1.Increase its presence in other parts of India

2.Increase its exports by leveraging on its quality

3.Concerntrate on branding and advertising

4.Introduce dark chocolate

Threats

1.Competition from existing domestic players

2.Increase of unorganised sector in the chocolate business

Competition

Competitors

1.Cadbury

2.Amul

3.Nestle

4.Parle



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