Barclays Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 16876
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SWOT Analysis of Barclays Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Barclays Bank

Parent Company

Barclays plc

Category

Bank

Sector

Banking and financial services

Tagline/ Slogan

Fluent in finance; It's our business to know your business

USP

Experience of 300 years

STP

Segment

Merchant and Personal Banking

Target Group

Large enterprises and rich individual investors from urban areas

Positioning

Complete Banking and financial solutions

SWOT Analysis

Strengths

1. Different Business units like wealth management, retail banking etc contribute to overall growth
2. Was the First Bank to launch website in 1995
3. Large international network with good brand visibility

4. Has over 145,000 employees
5. Sponsor of major sporting events
6. Operations in over 50 countries and around 48 million customers

Weaknesses

1.  Need of bailout in UK during recent economic crises

2. Controversies like funding of government in Zimbabwe
3. Cases like Involvement with South Africa under apartheid, accusations of money laundering etc have affected the brand image

Opportunities

1.  Growth and expansion opportunities in emerging economies
2.  Earning urban youth looking for investment options

Threats

1.  Stringent economic policies world over
2.  Highly  competitive environment

Competition

Competitors

1.ABN AMRO

2.Credit Suisse

3.RBS (Royal Bank of Scotland)

4.Goldman Sachs Group

5.JP Morgan and Chase

6.BNP Paribas

7.HSBC

8.Wells Fargo

10.Morgan Stanley

11.UBS



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