Samsung SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 155
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SWOT Analysis of Samsung with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Samsung

Parent Company

Samsung Group

Category

Consumer Electronics/Mobile Phones

Sector

IT and Technology

Tagline/ Slogan

The next big thing is here; Everyone's invited; Next is now

USP

Samsung is leading electronics company especially mobile phones and TVs

Samsung STP

Segment

Mobile Phones and Home Appliances seeking market

Target Group

Almost Everyone who wants to buy a phone; also appliances

Positioning

Samsung provides best appliances for every need and price range

Samsung SWOT Analysis

Strengths

1. Samsung is present in the market for a long time and has great brand recognition

2. Samsung offers lot of models and options for every price range hence increasing sales e.g. Samsung Galaxy series has phone in almost all price ranges.

3. It is one of the largest manufacturer of TVs and mobile phones.

4. Samsung brand awareness is at par with world's greatest tech companies

5. The company is known to launch new innovative models every year and keep the market moving

6. Samsung not only sells its own finished products but also provides a lot of parts like LCD panels, memoy etc to other manufacturers

7. Samsung Galaxy series is one of the most popular product line offered by the company.

8. The company has almost 400000 employees globally

9. Samsung products are sold worldwide hence making it a global company.

Weaknesses

1. Because of intense competition and deadline, Samsung faced lot of issues with its Samsung Note 7 phone.

2. Lot of issues with competitors like Apple regarding patents

Opportunities

1. Samsung can innovate more and use the note 7 issue as an opportunity to bounce back.

2. Introducing geography specific phones and appliances can boost the brand

3. Adopting newer technologies to improve upon products.

Threats

1. Intense price competition in the mobile market

2. Samsung has major competition with local brands which are going global like Oppo, Vivo, Oneplus etc

3. The market is very dynamic and failed product can prove to be a big issue

Competition

Competitors

1. Apple

2. LG Electronics

3. Oppo

4. Vivo

5. Windows Phone

6. HTC

7. Panasonic


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