Amazon SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 6420
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SWOT Analysis of Amazon with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Amazon

Parent Company

Amazon.com Inc

Category

Website-online shopping

Sector

IT and Technology

Tagline/ Slogan

Work hard. Have fun. Make history; Earths largest book store

USP

Trusted brand providing online auction and shopping opportunities

STP

Segment

Internet users

Target Group

Internet users relying on internet for shopping and other transactions

Positioning

Positioned as a global online market place which facilitates shopping through a customized user shopping experience

SWOT Analysis

Strengths

1.Early market entrant with brand equity
2. Integrated services like online ticket tracking, online money transfers etc
3. Vast customer base due to international presence

4. Provides customized user shopping experience by tracking users
5. Has over 33,000 employees in over 20 countries

Weaknesses

1 Less presence in emerging markets

Opportunities

1. The markets devoid of internet
2.Customers reluctant in shopping online can be persuaded
3.Partnerships with corporate houses for bulk selling

Threats

1. Can be subjected to frauds
2.Risk of Brand Dilution by selling a very wide range of products
3. Newly emerging competitive online shopping portals

Competition

Competitors

1. Ebay
2.Flipkart
3.Homeshop18


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