Flipkart SWOT Analysis, USP & Competitors

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SWOT Analysis of Flipkart with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Flipkart

Parent Company

Flipkart Private Ltd (FPL)

Category

Ecommerce - Online Retail-Apparel, Electronics and more

Sector

IT & Technology

Tagline/ Slogan

The Online megastore; AB har wish hogi puri

USP

Flipkart has a wide variety of products across many segments

Flipkart STP

Segment

Customers who prefer online medium of shopping

Target Group

Middle and upper-middle  income online shoppers

Positioning

Flipkart is a one stop online store to cater to all customer needs

Flipkart SWOT Analysis

Strengths

1. Innovative advertisements of Flipkart featuring kids who portray the role of adults. This increases brand awareness and also expands the customer base of online shoppers.

2. Flipkart is backed by global investors like Tiger Global, DST Global, and Naspers 
3. Impressive list of acquisitions like Myntra, LetsBuy, Chakpak, AdiQuity etc
4. Exclusive tie-ups with brands like Motorola Mobility, Xiaomi led to very successful product launches

5. Venturing into product manufacturing For eg- Digiflip tablets, Citron home appliances and health care devices

6. Flipkart has a strong logistic support of eKart

7. Flipkart is the first billion dollar ecommerce company in India.

8. Millions of people are registered users with the brand

9. Strong presence of Flipkart due to extensive advertising, marketing etc

10. Good customer support like helpline, online feedbacks, product replacements etc

Weaknesses

1. Huge investment leading to losses over the years hurts the brand image of Flipkart

2. Acquisition of loss making firms can add to its burden

Opportunities

1. Business expansion to other countries can be big boost for Flipkart
2. Foray into furniture and fresh product business to increase its breadth of product categories

3. Ever expanding internet penetration in India can be tapped by Flipkart

4. Better online secure payments can instill more confidence in people to shop online

Threats

1. Global competitors like Amazon making its foray in Indian online retail market can reduce Flipkart's market share

2. Investigations by authorities to check its FDI regulations compliance

3. Flipkart's business can be affected by fluctuating economy and unfavorable market conditions & govt policies

Competition

Competitors

1. Amazon
2. Snapdeal


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