Snapdeal SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 9385
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SWOT Analysis of Snapdeal with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Snapdeal

Parent Company

Jasper Infotech

Category

Website-online advertising and discount on goods

Sector

IT and Technology

Tagline/ Slogan

Super Deals

USP

Excellent customer service and wide array of deals in major cities

STP

Segment

Internet users

Target Group

Internet users relying on internet for shopping and other transactions

Positioning

Positioned as best advertising and discount platform in the market

SWOT Analysis

Strengths

1. Constant innovations and good branding
2. Vast network of retailers across nation

3. Excellent service through convenient processes

4. Wide range of deals and transactions to choose from
5. Lots of awards and recognition as best startups, ecommerce etc

Weaknesses

1.Services not available in all cities

2.Dependence on internet only

Opportunities

1. The markets devoid of internet
2.Customers reluctant in shopping online can be persuaded
3.Partnerships with bigger corporate houses for bulk selling

Threats

1. Can be subjected to frauds
2. Risk of being involved into selling of illegal entities
3. Newly emerging competitive online shopping portals

Competition

Competitors

1. couponduniya.in
2.Khojguru.com
3. Fashionandyou.com


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