Walmart SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 5331
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SWOT Analysis of Walmart with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Walmart

Parent Company

Walmart Inc

Category

Retail

Sector

Retail and lifestyle

Tagline/ Slogan

Save money Live better

USP

Walmart is one of the mot well renowned and global retail giant brand

Walmart STP

Segment

People looking for retail stores and supermarkets

Target Group

Middle and upper class individuals

Positioning

Walmart is a retail store which fulfills every need for it customer for a better life

Walmart SWOT Analysis

Strengths

1.Walmart has a strong global presence across the world

2.Walmart attracts consumers as very less prices offered as compared to competitors

3.Well developed supply chain and multiple supply of raw material from many vendors

4.Economies of scale so cost of production is very less

5.Wide network of Walmart stores and therefore it is accessible to all types of individuals

6. Walmart has 11,500+ stores in 28 countries

7. Over 2.2 million people are employed with Walmart

8. It has private brand labels, customer loyalty programs etc

9. Excellent website means consumers can shop online

10. Walmart has been rewarded by several awards for its customer focus and services offered

Weaknesses

1. Being the biggest retailer brand, Walmart comes under scrutiny for any mishap or policy

2. Controversies over its alleged strong-arm tactics of trying to suppress the unionization of its American workforce

Opportunities

1.Walmart stands in situation where disposable income have been decreased due to global slowdown

2.Due to cost leadership is able to kill competitors

3.High brand equity gives advantage over competitors to build customer loyalty

4. Acquisition of smaller players can consolidate the position of Walmart

5. Global reach can be a big option for the company to reach out to more customers

Threats

1. Gaining cost leadership in highly competitive environment

2. Growing competition from unorganized sector and ecommerce wrbsites can affect Walmart's business

3. Low prices product sometimes get easily substituted by competitors

4. High competition from other global brands means reducing market share for Walmart

Competition

Competitors

1.Marks and Spencer

2.Tesco

3.Dollar tree

4.Family dollar


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