Walmart SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3938
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SWOT Analysis of Walmart with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Walmart

Parent Company

Walmart Inc

Category

Retail

Sector

Retail and lifestyle

Tagline/ Slogan

Save money Live better

USP

One of the mot well renowned and global retail giant brand

STP

Segment

Retailer stores

Target Group

Middle and upper class individuals

Positioning

A retail  store which fulfils every need for it customer for a better life

SWOT Analysis

Strengths

1.Strong global presence across the world

2.Attractive consumers with vary less prices offered as compared to competitors

3.Well developed supply chain and multiple supply of raw material from many vendors

4.Economies of scale so cost of production is very less

5.Wide network of stores and therefore it is accessible to all types of individuals

6. Walmart has 8,500+ stores in 15 countries

7. Over 2.2 million people are employed with Walmart

8. It has private brand labels, customer loyalty programs etc

Weaknesses

1. Being the biggest retailer brand, it comes under scrutiny for any mishap or policy

2. Controversies over its alleged strong-arm tactics of trying to suppress the unionization of its American workforce

Opportunities

1.Walmart stands in situation where disposable income have been decreased due to global slowdown

2.Due to cost leadership is able to kill competitors

3.High brand equity gives advantage over competitors to build customer loyalty

Threats

1. Gaining cost leadership in highly competitive environment

2.Growing competition from unorganized sector in retail

3.Low prices product sometimes get easily substituted by competitors

4.High competition from M&S due to its low prices

Competition

Competitors

1.M&S

2.Tesco

3.Dollar tree

4.Family dollar



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