Walmart SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Walmart is one of the leading brands in the lifestyle and retail sector. Walmart SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Walmart:

Walmart Strengths

  1. Walmart is one of the leading retail chains in the world & has a strong global presence
  2. Walmart attracts consumers as very less prices offered as compared to competitors
  3. The company has well developed supply chain and multiple supply of raw material from many vendors
  4. The brand has achieved economies of scale, so cost of production is very less
  5. Wide network of Walmart stores are present globally and therefore it is accessible to all types of individuals
  6. Walmart has more than 10,000 stores in more than 20 countries
  7. Over 2 million people are employed with Walmart
  8. It has private brand labels, customer loyalty programs & discounts for attracting its loyal customer base
  9. Excellent website & ecommerce portal enables consumers to shop online
  10. Walmart has been rewarded by several awards for its customer focus and services offered
  11. Acquisition of smaller retail chains & investments in ecommerce companies has strengthened its position in the market
  12. Walmart has diversified in fintech, digital marketing & online food ordering services

Above are the strengths in the SWOT Analysis of Walmart. The strengths of Walmart looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Walmart Weaknesses

  1. Being the biggest retailer brand, Walmart comes under scrutiny for any mishap or policy
  2. Controversies over its alleged strong-arm tactics of trying to suppress the unionization of its American workforce

These were the weaknesses in the Walmart SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Walmart Opportunities

  1. Walmart stands in situation where disposable income have been decreased due to global slowdown
  2. Due to cost leadership is able to kill competitors
  3. High brand equity gives advantage over competitors to build customer loyalty
  4. Acquisition of smaller players can consolidate the position of Walmart
  5. Global reach can be a big option for the company to reach out to more customers

Above we covered the opportunities in Walmart SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Walmart Threats

  1. Gaining cost leadership in highly competitive environment
  2. Growing competition from unorganized sector and ecommerce websites can affect Walmart's business
  3. Low prices product sometimes get easily substituted by competitors
  4. High competition from other global brands means reducing market share for Walmart

The threats in the SWOT Analysis of Walmart are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Walmart SWOT analysis.

Continue reading more about the brand/company.

About Walmart

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Walmart Overview
Parent Company

Walmart Inc

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Save money Live better

USP

Walmart is one of the mot well renowned and global retail giant brand

Walmart STP
Segmentation

People looking for retail stores and supermarkets

Target Market

Middle and upper class individuals

Positioning

Walmart is a retail store which fulfills every need for it customer for a better life


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Walmart. This section covers SWOT Analysis along with Segmentation, Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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