Carrefour SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 4368
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SWOT Analysis of Carrefour with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Carrefour

Parent Company

Carrefour SA, France

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Pozytywniekażdegodnia (Positively every day)

USP

Create memorable 360° shopping experiences for consumers

STP

Segment

Price sensitive and middle class working population who wish to obtain maximum value at affordable prices

Target Group

Middle and low income households

Positioning

Offering the best quality products at the lowest possible prices

SWOT Analysis

Strengths

1. Wide Market Presence and a strong brand name

2.World’s second largest and Europe’s retailers of groceries and consumer goods in terms of revenue with over 9900 stores worldwide
3. Multi Format Strategy-hypermarkets, supermarkets, hard discount stores and convenience stores
4. Own popular private-label brands

5. Pioneer in Hypermarket format

6.High Quality maintenance

Weaknesses

1. Limited presence in emerging economies of Asia and Middle East

2. Recent happenings attracted negative media coverage, diluting its public image

3. Limited Performance in the e-commerce online retail channel

Opportunities

1.Leverage on its international brand equity to establish in emerging economies

2.Focus on growth through strategic tie-ups and innovative marketing

Threats

1.Rising competition from other discount stores in France and abroad
2.Rising Labour costs and Economic slowdown to increase costs

Competition

Competitors

1.Cassino Guichard - Perrachon  SA

2. Group Auchan S.A.

3. CentresDistributeurs E. Leclerc

4. Systeme U

5. PPR S.A



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