Carrefour SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3956

SWOT Analysis of Carrefour with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Carrefour SA, France


Food Retail


Lifestyle and Retail

Tagline/ Slogan

Pozytywniekażdegodnia (Positively every day)


Create memorable 360° shopping experiences for consumers



Price sensitive and middle class working population who wish to obtain maximum value at affordable prices

Target Group

Middle and low income households


Offering the best quality products at the lowest possible prices

SWOT Analysis


1. Wide Market Presence and a strong brand name

2.World’s second largest and Europe’s retailers of groceries and consumer goods in terms of revenue with over 9900 stores worldwide
3. Multi Format Strategy-hypermarkets, supermarkets, hard discount stores and convenience stores
4. Own popular private-label brands

5. Pioneer in Hypermarket format

6.High Quality maintenance


1. Limited presence in emerging economies of Asia and Middle East

2. Recent happenings attracted negative media coverage, diluting its public image

3. Limited Performance in the e-commerce online retail channel


1.Leverage on its international brand equity to establish in emerging economies

2.Focus on growth through strategic tie-ups and innovative marketing


1.Rising competition from other discount stores in France and abroad
2.Rising Labour costs and Economic slowdown to increase costs



1.Cassino Guichard - Perrachon  SA

2. Group Auchan S.A.

3. CentresDistributeurs E. Leclerc

4. Systeme U

5. PPR S.A


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