Coca Cola Company SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 27144
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SWOT Analysis of Coca Cola Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Coca Cola Company

Parent Company

Coca Cola Ltd

Category

Beverages and foods

Sector

Food and Beverages

Tagline/ Slogan

Open happiness; Twist The Cap To Refreshment;  Life Begins Here; The Coke Side of Life; Brrrr

USP

The number one beverage brand in terms of sales with more than 500 products at offer

STP

Segment

Anyone who needs a beverage for any occasion

Target Group

All age groups, from kids to adults

Positioning

A beverage brand for the entire family

Product Portfolio

Brands

1. Coca Cola                                2. Limca
3. Diet Coke                                4. Sprite
5. Fanta                                       6.Thums Up
7. Maaza                                     8. Kinley Water
9. Minute Maid

SWOT Analysis

Strengths

1.The number one beverages brand in terms of reach and sales
2. Popular subsidiary brands like Coca Cola, Fanta, Kinley, Limca, Maaza, Minute Maid, etc.

3. Global reach with presence in over 200 countries

4.More than 500 brands on offer
5.An employee strength of around 1,50,000 people globally

6.Strong and efficient supply chain network, ensuring that all the products are available even in the most remote places

7.Strong financial condition

8.Strong brand recall through advertising and marketing by associating with celebrity brand amassadors

9.CSR activities in the field of water conservation and recycling, education, health etc.

10. Effective and efficient packaging technique giving emphasis on recycling and reusing

11. Long association with international sports events, sponsorships etc

Weaknesses

1.The presence of traces of pesticides in the cola beverages have caused damage to the brand image
2.Strong competition in the aerated drinks segment from PepsiCo means constant fight over market share
3.No presence in the snacks and food industry

Opportunities

1.Increase its reachin untapped countries and market
2.Market and popularise the less known products

3.Acquire other companies

4.Diversify its product portfolio by entering into snacks industry to compete with PepsiCo

Threats

1.Health consciousness amongst people

2.Difficulty in complying with different government regulations and norms in different countries
3.Inlation, economic slowdown and instability

4.Strong competition

Competition

Competitors

1.PepsiCo
2.Dr Peppers Snapple Group



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