1.The number one beverages brand in terms of reach and sales 2. Popular subsidiary brands like Coca Cola, Fanta, Kinley, Limca, Maaza, Minute Maid, etc.
3. Global reach with presence in over 200 countries
4.More than 500 brands on offer 5.An employee strength of around 1,50,000 people globally
6.Strong and efficient supply chain network, ensuring that all the products are available even in the most remote places
7.Strong financial condition
8.Strong brand recall through advertising and marketing by associating with celebrity brand amassadors
9.CSR activities in the field of water conservation and recycling, education, health etc.
10. Effective and efficient packaging technique giving emphasis on recycling and reusing
11. Long association with international sports events, sponsorships etc
1.The presence of traces of pesticides in the cola beverages have caused damage to the brand image 2.Strong competition in the aerated drinks segment from PepsiCo means constant fight over market share 3.No presence in the snacks and food industry
1.Increase its reachin untapped countries and market 2.Market and popularise the less known products
3.Acquire other companies
4.Diversify its product portfolio by entering into snacks industry to compete with PepsiCo
1.Health consciousness amongst people
2.Difficulty in complying with different government regulations and norms in different countries 3.Inlation, economic slowdown and instability
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